UEA university - The Secret Power of Brands
- Offered byFutureLearn
The Secret Power of Brands at FutureLearn Overview
Duration | 6 weeks |
Total fee | ₹4,450 |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
The Secret Power of Brands at FutureLearn Highlights
- Earn a certificate from UEA (University of East Anglia)
The Secret Power of Brands at FutureLearn Course details
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
- The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
- You'll learn from practitioners at companies like Virgin and Google. You'll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.
- Paid certification course
The Secret Power of Brands at FutureLearn Curriculum
How brands work
Welcome on board
Defining brand
How brands make an impact
How brands are managed
The branding industry
The changing world of brand management
Managing multiple brands
How brands get defined
How brands begin
Brand projects
Defining a brand
How brands get designed
Great brand design
The four dimensions of brand design
The fluid processes that lead to great brand design
How brands drive organisations
Brand-led
The four quadrants
Brand, innovation and change
Where brands are going next
The future of brands
Your personal brand
The journey continues
The Secret Power of Brands at FutureLearn Faculty details
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