The World of French Cuisine: Food Creative Marketing and Design
- Offered byFutureLearn
The World of French Cuisine: Food Creative Marketing and Design at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹16,174 |
Mode of learning | Online |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
The World of French Cuisine: Food Creative Marketing and Design at FutureLearn Highlights
- Earn a certificate from Ferrandi Paris
The World of French Cuisine: Food Creative Marketing and Design at FutureLearn Course details
- Ferrandi Paris is a century-old institution specialising in gastronomy and hospitality. On this four-week creative food marketing course, the school will take you on a journey through the rich heritage of French
- As you meet gastronomic greats and take a tour of the Emerald Coast in Brittany, you'll find inspiration for your own culinary career. You'll build the skills you need to design, develop, and market your own creative food brand.
- Before you can get stuck into designing a brand, you need to understand key trends and concepts in the food industry.
- In the first week of the course, you'll delve into food history, explore the sociology and anthropology of food, and review the main rules of restaurant design.
- In this week, discover key Western and global food trends.
- Then, you'll build your moodboard and receive collaborative feedback from Virginie and your peers.
- Week 3 of the course focuses on the impact sustainability is having on the global food industry.
- You'll learn what it means to take a sustainable approach to food, and look at some real-world examples of sustainable businesses developed by French foodpreneurs. This week will conclude with a Live session with Virginie Brégeon.
- In the final week of the course, you'll start putting together a sample menu for your own food brand. You'll learn how to turn an idea into a fully-fledged food identity and successful business.
- With the expertise you gain over the four weeks of the course, you'll be ready to make your culinary dreams a reality.
The World of French Cuisine: Food Creative Marketing and Design at FutureLearn Curriculum
Conceptual framework of food creative marketing and design
Course Welcome
Basics of sociology and anthropology of food
Satisfaction, enchantment and well-being
The main rules of restaurant design
The influence of culinary heritage
Reflect & Connect
Food trends in the restaurant and tourism industry
Ready for Week 2
The qualitative and identity dimension of culinarité
4 Main western and worldwide food trends
Food and beverage in tourism market
Food trend strategies
Reflect and connect
How sustainability impacts the food industry?
Welcome to Week 3
A Sustainable approach in the food industry
Sustainable places and foodpreneur in Brittany
Reflect and connect
Food design, identity, branding
Welcome to Week 4!
Defining food design(s)
Food identity and branding
Inspiring french food branding
Menu design and pricing
Reflect and connect
Other courses offered by FutureLearn
Student Forum
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