University of Kent - Understanding Marketing Basics 

This course is designed for anyone interested in understanding more about marketing and how to use marketing effectively within businesses.

This may also be of extra interest to anyone studying business at degree level or business at level 3.

• This course has been designed to take you through the basics of marketing. From the key concepts to marketing plans and strategies, you'll develop the core marketing skills you need to grow a business.
• On this course, you'll learn the techniques needed to profile and break down customer groups into segments. By using customer segmentation, you'll be able to market your product around the needs of your target audience.
• The marketing mix makes up the core foundation of every marketing endeavor. It consists of the 4Ps of marketing: Product, Price, Promotion, and Place.
• This course will take you through each part of the mix to help you identify the key features and how to utilize them when developing your business.
• By the end of this course, with your new marketing skills in tow, you'll be able to begin piecing together effective marketing plans and strategies to tackle different customer groups and markets
• Paid certification course