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XLRI Jamshedpur - XLRI - Executive Development Program in Digital Marketing 

  • Offered byTalentedge
  • Estd. 2012

XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Overview

Build Stellar Online Reputation and Excellent Relationships with Customers with valuable digital marketing skills.

Duration

6 months

Total fee

90,000

Mode of learning

Online

Difficulty level

Advanced

Official Website

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Credential

Certificate

XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Highlights

  • Earn a certificate from XLRI Jamshedpur
  • Lectures Imparted by Eminent Faculty and Industry Experts
  • *Easy EMI payment option available
  • In depth learning of digital marketing techniques, tools and analytics using data labs
  • Case studies and class assignments based learning
  • Work on Capstone Project
Read more
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XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Course details

Who should do this course?
  • Marketing managers aspiring to understand and implement digital marketing in their organization
  • Professionals who are intending to learn digital marketing for their skill & career advancement
  • Entrepreneurs who wish to use digital media for promotion and growth of their business
  • IT professionals who are looking at business implication of digital technology/media for marketing
What are the course deliverables?
  • To understand how digital technology or media can impact firm's tactical marketing activities and drive firm's performance
  • To understand applications of popular digital marketing tools & techniques
  • To understand use of digital media analytics for effective digital marketing
More about this course
  • This program has been designed for business executives, entrepreneurs and professionals.
  • For early or mid-career executives from the domains of sales, marketing, advertising, public relation, and IT professionals looking for a career shift to digital marketing Entrepreneurs willing to adapt digital marketing for their business growth will benefit from this program.
  • Course timings: Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m

XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Curriculum

Marketing in Digital Era

Paid Search Marketing

Online Display Marketing

Video Marketing

Search Engine Optimisation

Strategic Brand Communication

Social Media Marketing

Content Marketing

Remarketing & Conversion Tracking

Digital Media Analytics

Mobile & E-mail Marketing

Digital marketing plan

Capstone Project

Activity-Based project to learn use of the different digital marketing techniques taught in the course

Faculty Icon

XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Faculty details

Prof. Atanu Ghosh
He is the Visiting Faculty at XLRI Jamshedpur since 2008. He is also Adjunct/ Visiting Faculty with other leading Business Schools including IIM Calcutta, IIM Udaipur, XIM Bhubaneswar, and UPH Jakarta. He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM and, prior to that, a Principal with PwC. With IBM and PwC Atanu has worked extensively in India, USA, UK, SE Asia and China.
Dr. Ravi Shekhar Kumar
Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences. Previously he has worked in sales and marketing department of Larsen and Toubro Limited, and TATA Hitachi construction machinery company limited

XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 
Entry Requirements

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XLRI - Executive Development Program in Digital Marketing
 at 
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Students Ratings & Reviews

4.7/5
Verified Icon3 Ratings
S
Sumit Arora
XLRI - Executive Development Program in Digital Marketing
5
review
Other: The program has been a great value add. The way the program is structured is wonderful and it gives non-marketers like me a complete hand-holding experience to learn and transition into Digital Marketing
Reviewed on 5 May 2022Read More
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G
Garima shah
XLRI - Executive Development Program in Digital Marketing
4
review
Other: This course not only helped shape my career in Digital Marketing but also helped me make a smooth career transition from Public Relations to Content Marketing and Digital Communications with a hike of over 100%. The animations that were used can be improved further to enhance the learning experience
Reviewed on 5 May 2022Read More
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N
Natasha daniel malani
XLRI - Executive Development Program in Digital Marketing
5
review
Other: Overall, Great learning and insightful for search and analytics.
Reviewed on 21 Jan 2022Read More
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XLRI - Executive Development Program in Digital Marketing
 at 
Talentedge 

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