Marketing Analytics
- Offered byeCornell
- Private Institute
Marketing Analytics at eCornell Overview
Duration | 2 - 3 months |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Faculty
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Marketing Analytics at eCornell Highlights
- Earn a certificate after completion of course from Cornell’s Samuel Curtis Johnson Graduate School of Management
- Learn from industry experts
- Participate in facilitated discussions and live sessions with industry peers
- Enjoy meaningful feedback on assignments from expert facilitators
- Learn on your schedule without stepping out of your job
Marketing Analytics at eCornell Course details
Marketers
Marketing and business analysts
Managers using data insights to make business decisions
Recognize the importance of a customer-centric approach based on customer lifetime value
Leverage customer data to develop business opportunities
Unify the marketing process with the notion of customer centricity
Attain analytical competency to act on customer information as an efficient way to measure data
Leverage customer information strategically to improve marketing performance
In today’s digital age, customer data is everywhere and growing at a rate faster than ever before
This certificate program offers a unique approach to marketing analytics, with a primary focus on customer lifetime value, which is one of the most important pillars of customer analytics and management
You will also explore two additional pillars of analytics and management: testing analytics and predictive modeling, both of which can improve the effectiveness of marketing programs and productivity
Finally, you will evaluate the ways organizations can create value for their customers, manage customer-centric change, and drive profitable growth
Throughout the journey, you will gain the analytical competency required to act on customer information and discover how to leverage that information strategically
More importantly, you will develop confidence working with analytics and managing multiple frameworks, which will put you in a great position to dive deeper into the world of analytics on your own
Cost:- $2,625
Marketing Analytics at eCornell Curriculum
Leveraging Customers for Growth
In this course, you will explore customer lifetime value (CLV) as an objective metric with which customers can be managed more effectively, evaluating the ways in which it can be quantified and improved
A/B Testing and Analytics
In this course, you will explore testing as a means of adapting to that evolution, analyzing and leveraging data to inform business and marketing decisions
Customer Behavior Segmentation Analysis
In this course, you will explore RFM (recency, frequency, and monetary value) analysis as a means to classify customer purchase behavior characteristics indicative of a likely response to marketing efforts
Predicting Customer Response
In this course, you will explore logistic regression as a means to enhance the predictive specificity and granularity of response likelihood, estimating and iterating on logistic models to maximize expected profitability
Driving Growth Through Customer Centricity
In this course, you will explore customer centricity from a holistic perspective, reviewing and aligning various strategies to consolidate your approach to customer management
Marketing Symposium
The Marketing Symposium offers you a unique opportunity to engage in real-time conversations with peers and experts from the Cornell community and beyond
Using the context of your own experiences, you will take part in reflections and small-group discussions to build on the skills and knowledge you have gained from your courses
Marketing Analytics at eCornell Faculty details
Marketing Analytics at eCornell Entry Requirements
- No specific cutoff mentioned
- Not mentioned
Marketing Analytics at eCornell Admission Process
Important Dates
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