

Market Research and Analysis
- Offered byeCornell
- Private Institute
Market Research and Analysis at eCornell Overview
Duration | 2 weeks |
Start from | Start Now |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Market Research and Analysis at eCornell Highlights
- Earn a certificate after completion of course
Market Research and Analysis at eCornell Course details
Marketers
Current and aspiring product managers
Business executives
Consultants
Entrepreneurs
Define goals for market research and apply various research methods
Analyze market research to learn more about the customers and products/services
Test results and determine how to apply them to real-life scenarios
In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker
You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation
You will then examine different ways to analyze the data acquired through market research
You are required to have completed the following course or have equivalent experience before taking this course:
Essentials of Marketing Strategy