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Market Research and Analysis 

  • Offered byeCornell
  • Private Institute

Market Research and Analysis
 at 
eCornell 
Overview

Duration

2 weeks

Start from

Start Now

Mode of learning

Online

Official Website

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Credential

Certificate

Market Research and Analysis
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Faculty
  • Admission Process

Market Research and Analysis
 at 
eCornell 
Highlights

  • Earn a certificate after completion of course
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Market Research and Analysis
 at 
eCornell 
Course details

Skills you will learn
Who should do this course?

Marketers

Current and aspiring product managers

Business executives

Consultants

Entrepreneurs

What are the course deliverables?

Define goals for market research and apply various research methods

Analyze market research to learn more about the customers and products/services

Test results and determine how to apply them to real-life scenarios

More about this course

In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker

You will first look at market research, including the purpose and goals of research; how to balance the ideal with reality in doing research; and how to apply the six stages of research to a marketing situation

You will then examine different ways to analyze the data acquired through market research

You are required to have completed the following course or have equivalent experience before taking this course:

Essentials of Marketing Strategy

Faculty Icon

Market Research and Analysis
 at 
eCornell 
Faculty details

Doug Stayman, Associate Professor

Market Research and Analysis
 at 
eCornell 
Admission Process

    Important Dates

    Apr 30, 2025
    Course Commencement Date

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    Market Research and Analysis
     at 
    eCornell 

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