Free Hootsuite Academy Courses & Certifications Online

Hootsuite Academy courses come with industry-recognized social media marketing certifications.  Demonstrating real-world skills, these are particularly helpful when you are using or planning to use Hootsuite to grow your social media efforts and ROI, just like its 18+ million global user base. 

Hootsuite Academy is the dedicated education platform with dedicated courses with exams that help you earn your official certifications. The training is for the Hootsuite tool and essential social marketing skills.  

Why Get Certified from Hootsuite Academy?

1. Hootsuite Academy's social media marketing courses are focused on providing the latest industry knowledge with implementation-ready topics to increase the impact of your efforts using the Hootsuite platform.
2. The marketing training is helpful even while applying the same concepts using other social media marketing tools.  The certification courses from here cover crucial topics that are standard for social media, including community building, creating effective social media strategies, and running paid campaigns. 
3. The course curriculum is designed by experienced instructors who are strategists or in similar roles, helping you master essential best practices necessary for today's social media landscape.  No matter you are a beginner or expert, its training, exam, and certification boost both your career prospects and business profits.   
4. To earn any Hootsuite Academy certification, you must pass the exam that is based on the course.  With the assessment, it is able to provide permanent online certificates to showcase one's deeper social media skills. Even when you do not pass the exam at once, you can take the exam again without any additional fee.   

How to Choose Hootsuite Academy Courses and Certifications

Each Hootsuite Academy course comes with a free demo introduction that helps you decide whether the topics/modules bridge your skill gap.  

Further, there is a dedicated Hootsuite dashboard that allows immediate access to the learning at whichever point you get stuck at with Hootsuite products.

Hootsuite Academy Speciality Areas: Building Your Social Media Skills and Career 

The social media marketing certification courses from this academy cover these essential skills broadly. See how each skill/topic taught here contributes to your learning and career needs.    

• Social Listening -  Learning audience sentiments and brand mentions help in crafting better social media strategies. 
• Social Selling - This is about building relationships and driving sales across social networks - much required for growing ROI beyond vanity metrics. 
• DEI&A Social Media Strategy Implementation - Communication today needs to be more inclusive so that your business has an authentic voice, and that has to begin with the planning itself before executing.  
• Personal Branding on Social Media - Organising social presence is the need of the hour, and when done right, can make a huge impact for professionals and businesses. 
• Organisational Social Media Strategy - Based on the complexity of the organisational structure, the implementation of a social strategy may need a complete overhaul in order to compensate for broader business goals. This kind of planning and execution at a large scale need reliance on workable frameworks, more social media analytics to monitor and adapt as required.   
• Hootsuite Platform Training - Managing multiple workflows and accounts, mastering features and functionalities for scheduling or reporting and using the Hootsuite social platform becomes necessary for any size of business. 

Types of Professionals who Benefit from Hootsuite Academy 

The scope of learning from Hootsuite Academy extends to various other professionals in any modern organisation or business. 

• Salespeople can learn to identify and engage prospects on social platforms, build rapport through social listening, and establish credibility via personal branding.
• Product people can gain skills to monitor customer feedback, track competitor activity, understand market sentiment towards features, and effectively communicate product updates or launches via social channels.
• Customer support professionals can take platform and marketing training from Hootsuite to monitor customer engagement, manage online communities, etc. 
• Social media marketing professionals can gain the most effective skills to manage multiple handles, measure performance, and stay updated with latest trends and best practices. 

Hootsuite Academy's Top Social Media Certifications 

Hootsuite Platform Certification from Hootsuite Academy

This certification lets you master the key features of the Hootsuite platform. You can take the training course for free and get good knowledge of the Hootsuite dashboard. If you want the official certification, there's a one-time fee of USD 99. 

Social Selling Certification from Hootsuite Academy

This certification builds on your ability to use social media for finding, engaging with, and closing prospects. The tool used here is Hootsuite, but it's transferable to other one as well. The certification costs USD 299. 

Advanced Social Advertising Certification Course on Hootsuite Academy

 This certification course covers everything you need to know how to create effective social advertising campaigns. It goes a little beyond the fundamentals of social media. The training and certification exam are available for USD 249. 

Advance Your Social Media Skills with Hootsuite Academy 

Being a widely used social media management tool, the training and certifications from here could be well worth the investment. Whether you're a beginner or intermediate, this academy has you covered.