Advanced Social Advertising Certification Course 

Lesson 1: The Social Advertising Landscape

1.1 The Social Advertising Landscape

1.2 Introduction to Social Advertising

1.3 Using Advertising Strategies to Achieve Organizational Goals

Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign

2.1 Setting the Stage for a Successful Social Media Ad Campaign

2.2 What a Successful Brand and Conversion Campaign Looks Like

2.3 Best Practices for Setting Ad Campaign Goals and Determining Parameters for Success

2.4 The Ad Journey - Optimizing Your Organization, Budget, Landing Pages, and Campaign Tracking

Lesson 3: Advanced Best Practices for Targeting Social Advertisements

3.1 Advanced Best Practices for Targeting Social Advertisements

3.2 Strategic Selection and Application of Buyer Personas

3.3 Advanced Targeting Strategies for Facebook, Instagram, Twitter, and LinkedIn

3.4 Advanced Use of Remarketing and Lookalike Audiences

Lesson 4: Creating and Iterating on Social Ads

4.1 Creating and Iterating on Social Ads

4.2 Optimizing Visual Assets for Engagement

4.3 Taking Ad Copy to the Next Level

4.4 Pro Tips for Mastering Facebook’s Ads Manager

4.5 Best Practices for Building and Testing Social Ads

Lesson 5: Bidding and Buying Social Ads

5.1 Bidding and Buying Social Ads

5.2 Tactical Budgeting and Optimizing Efficiency Metrics

5.3 A Quick Introduction to Calculating Manual Bid Amounts

5.4 Tactics for Optimizing Social Video for Brand Engagement

5.5 Advanced Strategies for Winning Facebook Bidding Auctions

5.6 Driving Optimal ROI through Ad Analysis and Iteration

Lesson 6: Tracking the Impact and ROI of your Social Ads

6.1 Tracking the Impact and ROI of your Social Ads

6.2 Measuring Engagement and Impact of Ad Campaigns

6.3 Using Data to Grow Future Campaign Success