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Customer Insight Training - India 

  • Offered byThe knowledge academy

Customer Insight Training - India
 at 
The knowledge academy 
Overview

Duration

1 day

Start from

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Total fee

1.35 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Customer Insight Training - India
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Admission Process

Customer Insight Training - India
 at 
The knowledge academy 
Highlights

  • Earn a certificate from The Knowledge Academy
  • With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
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Customer Insight Training - India
 at 
The knowledge academy 
Course details

Who should do this course?

The Customer Insight Coursein India is ideal for individuals and professionals looking to deepen their understanding of customer behavior and preferences. This course can benefit a wide range of professionals, including: 

  • Marketing Managers
  • Business Analysts 
  • Product Developers 
  • Customer Service Representatives 
  • Sales Managers 
  • Market Researchers 
  • Data Analysts 
  • CRM Managers 
What are the course deliverables?
  • To understand the importance of consumer insights in business decision-making
  • To explore various methodologies for gathering and analyzing customer data
  • To identify key trends and patterns influencing consumer behavior
  • To learn how to translate insights into actionable strategies and campaigns
  • To examine case studies illustrating successful implementation of customer insight strategies
  • To develop skills in using data analytics and market research tools effectively
More about this course

This Customer Insight Masterclass in India is a pivotal exploration into understanding consumer behavior and preferences, crucial for businesses aiming to thrive in today's competitive landscape. By delving into the intricacies of customer insights, professionals in India can refine their strategies and tailor offerings to meet evolving market demands effectively.

This course is also available in other delivery mode

Customer Insight Training - India
 at 
The knowledge academy 
Curriculum

Module 1: Insight and What is Its Relationship with Business Success? 

  • Origin of Marketing
  • Effect of Digital on Data
  • Effect of Digital on Marketing Decisions
  • Relationship Between Knowledge Management and Insight 

Module 2: What Customer Insight Includes?

  • Explored Number of Users and Customers and Their Value
  • What Product They Use?
  • Where Do They Come from? 
  • What are the Factors of Cause?
  • Number of Times They Come into Contact with You? 
  • Number of Interactions with You? 

Module 3: Developing Customer Insight

  • Main Sources of Offline Insight - CRM, Brand, Product, Channel Analytics, Research
  • Sources of Online Insight - Web and App Data and Its Analysis; Social Insight
  • Insight from Partnerships - Distributors, Aggregators and Affiliates
  • How Analysis Turns Data into Insight?
  • Integrating Multichannel Data to Produce a Picture of Multichannel Journeys

Module 4: Applications of Customer Insight

  • Planning
  • Managing and Optimizing the Online/Offline Marketing Mix
  • Using Insight for Testing 
  • Creative Techniques to Gain Customer Insight

Module 5: Planning and Managing Your Insight Capability and Activity

  • Stages of Development of Insight - A Maturity Model
  • Diffusion Cycle for Analytical and Insight Innovations
  • Prioritizing the Development of Insight
  • Developing a Feasible, Cost-Effective, Innovative, Future-Proof Competitive Plan
  • Processes for Managing Customer Insight - Day to Day and Strategic
  • Governance and Data Quality Management

Module 6: Technology

  • Main Types of Solution in Data Management and Analytics
  • Integrating Solutions
  • Outsourcing
  • Case Study

Customer Insight Training - India
 at 
The knowledge academy 
Admission Process

    Important Dates

    Aug 8, 2025
    Course Commencement Date

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