Data Analytics For Marketing Professional - India
- Offered byThe knowledge academy
Data Analytics For Marketing Professional - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹1.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
Data Analytics For Marketing Professional - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Data Analytics For Marketing Professional - India at The knowledge academy Course details
The Data Analytics for Marketing Professional Training Course in India is designed for individuals in the field of marketing who are looking to enhance their analytical skills and leverage data-driven insights to make informed decisions. This course can benefit a wide range of professionals, including:
- Marketing Analysts
- Digital Marketers
- Marketing Managers
- Brand Managers
- Advertising Professionals
- Market Researchers
- Sales and Business Development Professionals
- To understand the fundamentals of data analytics in marketing
- To learn various data analysis techniques and tools applicable to marketing scenarios
- To explore methods for collecting, cleaning, and analyzing marketing data
- To interpret data insights to drive informed marketing decisions
- To develop skills in visualizing data for effective communication within marketing teams
- To implement data-driven strategies to improve marketing campaigns and ROI
Data analysis of marketing is a methodology in which the business can consider all the market knowledge to come up with a marketing strategy. For every business in India, it is an essential activity. It also explains how effectively one can make use of the latest marketing techniques in the business. It shows previous success and results. One needs to know that when they are an investor or an entrepreneur.
In this 1-day training in India by The Knowledge Academy, delegates will gain knowledge of the basic concepts of data analysis for marketing and its importance. Delegates in India will understand the principles of consumer behavior. Delegates will also attain the experience of data mining methods.
This course is also available in other delivery mode
Data Analytics For Marketing Professional - India at The knowledge academy Curriculum
Module 1: Fundamentals
- Introduction to Data Analysis
- Who is Customer?
- What is the Significance of Data and Analytical Teams in an Organization?
Module 2: Consumer Behavior and Marketing Strategy
- Principles of Consumer Behavior
- Introduction to Consumer Behavior on the Basis for Marketing Strategy
- Overview of Marketing Strategy
Module 3: Get to Know Data
- Data Mining Methods
- Variable Types
- Frequency Table
- Descriptive Statistics
- Steps to Make a Frequency Table
- Descriptive Statistics
- Steps to Descriptive Statistics Analysis
Module 4: Modelling Techniques
- What is Predictive Modelling Using Regression?
- How to Create Scorecards?
- Significance of Predictive Modelling in Campaign Performance
- How to Use Predictive Models?
Module 5: Segmentation Methods and Techniques
- What are Segments?
- Description Between Descriptive and Predictive
- Introduction to Cluster Analysis to Create Segments
Data Analytics For Marketing Professional - India at The knowledge academy Admission Process
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