

Digital CRM Masterclass - India
- Offered byThe knowledge academy
Digital CRM Masterclass - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹1.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Digital CRM Masterclass - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Digital CRM Masterclass - India at The knowledge academy Course details
The Digital CRM Course in India is designed for professionals and individuals who are seeking to enhance their understanding and skills in the realm of Customer Relationship Management (CRM). This course can benefit a wide range of professionals, including:
- Marketing Professionals
- Sales Representatives
- Customer Service Experts
- Business Owners and Entrepreneurs
- Digital Strategists
- Data Analysts
- Marketing Managers
- To comprehend the core principles and evolution of Digital CRM
- To master tools and platforms optimizing Customer Relationship Management
- To strategize personalized campaigns enhancing customer engagement
- To evaluate CRM metrics and analytics for informed decision-making
- To integrate CRM with other digital channels for a cohesive strategy
In today's interconnected world, understanding the intricacies of Digital CRM in India is not just a luxury but a necessity. It plays a pivotal role in tailoring customer experiences, ensuring loyalty, and driving revenue. Professionals such as Digital Marketing Managers, Customer Relations Executives, E-commerce Specialists, and Business Strategists should aim to master digital CRM to ensure they're harnessing its full potential and offering unparalleled customer service.
All our Digital Marketing Courses in India, including this intensive 1-day masterclass, will equip delegates with the insights, tools, and best practices essential for digital CRM excellence. Furthermore, this Digital Marketing Course will not only sharpen their existing skills but will also introduce them to pioneering techniques in the realm of digital CRM.
This course is also available in other delivery mode
Digital CRM Masterclass - India at The knowledge academy Curriculum
Module 1: Fundamentals
- Introduction to CRM
- Introduction to Digital Marketing
- Definition of Digital CRM
- Significance of Digital CRM in Business
Module 2: Strategy for E-CRM in E-mail Marketing
- Introduction to E-mail Marketing
- Benefits of a Successful E-CRM Strategy
- How to Meet Customer Expectations?
- Measurement of CRM Activities
Module 3: Appropriate E-CRM Agencies and Suppliers
- How to Choose the Right Platform?
- Interaction Consistency
- Deep Dive- Moments that Matter
Module 4: Customer Identity Management
- Customer Identity Management
Module 5: Data Management
- Data-Driven Decision-Making
Module 6: Customer Value Management
- Introduction
- Customer Lifetime Value
- Customer Referral Value
- Customer Influencer Value
- Customer Knowledge Value
- Balancing the Right Amount of Interaction
Module 7: CRM Operating Model
- Introduction
- Customer-Centric Processes
- Master Data Management and Governance
- Technology