Digital Email Marketing Masterclass - India
- Offered byThe knowledge academy
Digital Email Marketing Masterclass - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹1.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
Digital Email Marketing Masterclass - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Digital Email Marketing Masterclass - India at The knowledge academy Course details
The Digital Email Marketing Course in India is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:
- Marketing Executives
- Entrepreneurs
- Brand Managers
- Marketing Managers
- Communication Managers
- Social Media Managers
- Digital Marketing Specialists
- To comprehend the fundamentals of email marketing in the digital sphere
- To explore advanced strategies for enhancing email campaign effectiveness
- To understand the importance of audience segmentation and targeting
- To learn to create engaging and personalized email content
- To familiarize with email automation tools and techniques
- To evaluate key metrics and analytics for measuring email campaign success
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it to be easily available to small businesses.
In this 1-day training in India by The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates in India will understand the role of email within a digital marketing strategy. Delegates will understand different email marketing tools.
This course is also available in other delivery mode
Digital Email Marketing Masterclass - India at The knowledge academy Curriculum
Module 1: Fundamentals
- Introduction to Email Marketing
- Does Email Marketing Work?
- Is there a Catch to Email Marketing?
- Role of Email within a Digital Marketing Strategy
- Five Types of Email
- Awareness
- Consideration
- Conversion
- Product Usage
- Loyalty
Module 2: Email Marketing Tools
- Introduction
- Choosing an Email Service Provider
- In-house vs Outsourcing
- What to Look for in an ESP?
- CRM Software
Module 3: Five Critical Elements of Every Email You Create
- Creating Brand Impact
- Adding Intelligence to Your Design
- Driving the Purchase
- Creating Transactional/Service Messages
- Adding Viral Marketing Elements
Module 4: Getting Ready to Build Your Email Marketing Efforts
- Aligning Your Strategy with Your Tools
- Evaluating Vendors
Module 5: What Happens Once You Send Your Email?
- Defining the Analytics Framework
- What to Do If Something Goes Wrong?
- Revisiting Your Budget
- Email Marketing Database and Future Multichannel Efforts
Module 6: Eight Key Drivers of Your Email Campaign
- Email Address Acquisition
- Creative/Copy
- Making the Data Work
- Multichannel Integration
- Technology (Delivery, Deployment, and Design)
- Reporting/Analytics
- Privacy/Governmental Control
- Reactivation
Module 7: Preparing Your Email Marketing Strategy
- Your Audience
- Your Goals
- Your Email Content
Digital Email Marketing Masterclass - India at The knowledge academy Admission Process
Important Dates
Other courses offered by The knowledge academy
Student Forum
Anything you would want to ask experts?