Digital Marketing Course - India
- Offered byThe knowledge academy
Digital Marketing Course - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹29,995 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
Digital Marketing Course - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Digital Marketing Course - India at The knowledge academy Course details
The Digital Marketing Masterclass in India is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- Social Media Managers
- E-commerce Professionals
- Marketing Consultants
- Public Relations Specialists
- Digital Marketers
- Content Creators
- To provide a comprehensive understanding of Digital Marketing fundamentals
- To equip participants with the skills to effectively use various digital channels for promotion
- To enable participants to optimize websites and enhance conversion rates
- To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
- To instruct participants in utilizing social media and mobile marketing for broader reach
- To empower participants to create and manage successful multi-channel Digital Marketing campaigns
In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.
This course in India focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.
This course is also available in other delivery mode
Digital Marketing Course - India at The knowledge academy Curriculum
Module 1: Digital Marketing
- What is Digital Marketing?
- How it Evolved?
- Impact of Digital Marketing on Business
Module 2: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
Module 3: Customer Experience and Usability
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking and Analytics
- Conversion Rate Optimization
Module 5: Content Strategy
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
Module 6: Social Media
- Social Media Overview
- Facebook, LinkedIn, YouTube, Twitter
- Google+
- Successes and Pitfalls of Social Media
Module 7: Email Marketing
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 8: Search Engine Marketing: SEO and PPC Defined
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Search Engine Optimization
- Pay Per Click
- Integrating SEO and PPC
Module 9: Integrating Your Marketing Communications for Maximum ROI
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- 'Real-World' Integrated Campaigns
Digital Marketing Course - India at The knowledge academy Admission Process
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