Direct Marketing Training - India
- Offered byThe knowledge academy
Direct Marketing Training - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹1.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
Direct Marketing Training - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Direct Marketing Training - India at The knowledge academy Course details
This Digital Marketing Qualification Course in India is designed for individuals who want to enhance their proficiency in the realm of Digital Marketing. This course can benefit a wide range of professionals, including:
- Marketing Professionals
- Entrepreneurs
- Sales Professionals
- Public Relations Professionals
- Social Media Managers
- Digital Marketing Specialists
- E-commerce Managers
- To impart the foundational principles of effective Direct Marketing
- To train delegates in audience segmentation and targeting techniques
- To enhance skills in crafting personalized and compelling messages
- To provide insights into measuring and optimizing campaign success
- To explore contemporary tools and platforms in Direct Marketing practice
Direct Marketing in India, in the vast landscape of promotional strategies, distinguishes itself by targeting specific audiences with tailored messages. Instead of casting a wide net, this approach values precision, reaching out directly to potential or existing customers with offers, information, or products they are likely to find relevant.
Proficiency in Direct Marketing in India is pivotal for ensuring that promotional efforts aren't lost in the cacophony of mass advertising. By understanding and mastering the art of direct communication, marketers can achieve higher conversion rates, better ROI, and more engaged customer relationships.
During this 1-day training course in India by The Knowledge Academy, delegates will be taken through the foundational principles, the latest tools and techniques, and the nuances of crafting compelling campaigns. They will gain insights into audience segmentation, crafting personalized messages, and measuring the success of their campaigns.
This course is also available in other delivery mode
Direct Marketing Training - India at The knowledge academy Curriculum
Module 1: Fundamentals
- Introduction to Direct Marketing
- Direct Marketing Terms
- Growth and Origins of Direct Marketing
- Direct Marketing and Customer Relationship Management (CRM)
Module 2: Direct Marketing Concepts
- Direct Marketing Process
- Direct Marketing Applications: Segmentation and Targeting
- Direct Marketing & Analytical Techniques
- Data Mining
- Machine Learning
Module 3: Marketing Concepts and Business Analytics
- Scope of the Study
- Marketing Database
- Business Analytics
Module 4: Information Systems and the Direct Marketing Process
- Business Intelligence Development
- BI Overview
- BI Capabilities
Module 5: Conceptual Framework for the Direct Marketing Process with Business Intelligence (DMP-BI)
- Process Models Used to Develop the DMP-BI Framework
- Direct Marketing Objectives
- Data Preparation
- Data Modelling
- Direct Marketing Planning
Module 6: Benchmarking
- What is Benchmarking?
- Competitors
Module 7: Development Plan
- SWOT Analysis
- Direct Marketing Plan
- Private Households
- Bigger Buildings
Direct Marketing Training - India at The knowledge academy Admission Process
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