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Google Tag Manager Certification - India 

  • Offered byThe knowledge academy

Google Tag Manager Certification - India
 at 
The knowledge academy 
Overview

Duration

1 day

Start from

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Total fee

2.00 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Google Tag Manager Certification - India
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Admission Process

Google Tag Manager Certification - India
 at 
The knowledge academy 
Highlights

  • Earn a certificate from The Knowledge Academy
  • With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Details Icon

Google Tag Manager Certification - India
 at 
The knowledge academy 
Course details

Who should do this course?

The Google Tag Manager Course is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Analysts
  • Website Developers
  • E-commerce Managers
  • Content Managers
  • Small Business Owners
  • Data-Driven Professionals
What are the course deliverables?
  • To understand the fundamentals of Google Tag Manager
  • To learn to create and manage tags effectively
  • To implement event tracking for user interactions
  • To integrate Google Analytics with GTM
  • To utilise built-in variables and triggers
  • To troubleshoot and debug tags efficiently
  • To ensure compliance with data privacy regulations
  • To optimise marketing strategies using GTM insights
More about this course

This 1-day Google Tag Manager Course by The Knowledge Academy will empower professionals with the skills to effectively implement Google Tag Manager in their projects. Delegates will learn to set up GTM, manage tags, and utilise event tracking to gain valuable insights into user behaviour. The course equips attendees with the knowledge to streamline their tracking processes, ultimately enhancing their marketing effectiveness.

This course is also available in other delivery mode

Google Tag Manager Certification - India
 at 
The knowledge academy 
Curriculum

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

Google Tag Manager Certification - India
 at 
The knowledge academy 
Admission Process

    Important Dates

    Jul 18, 2025
    Course Commencement Date

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    Google Tag Manager Certification - India
     at 
    The knowledge academy 

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