Search Engine Marketing (SEM) Training - India
- Offered byThe knowledge academy
Search Engine Marketing (SEM) Training - India at The knowledge academy Overview
Duration | 1 day |
Start from | Start Now |
Total fee | ₹1.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Admission Process
Search Engine Marketing (SEM) Training - India at The knowledge academy Highlights
- Earn a certificate from The Knowledge Academy
- With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success
Search Engine Marketing (SEM) Training - India at The knowledge academy Course details
The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- E-commerce Professionals
- Digital Marketers
- Marketing Consultants
- Public Relations Specialists
- Social Media Managers
- Marketing Manager
- To introduce the foundational principles of effective SEM strategies
- To cultivate expertise in creating and optimizing PPC campaigns
- To understand keyword research, selection, and bidding processes
- To analyze campaign metrics for ongoing refinement and ROI maximization
- To explore advanced techniques for ad targeting and audience segmentation
In this Search Engine Marketing (SEM) Training in India, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates in India will get an understanding of how keywords work, and also about bidding
In addition, they will gain knowledge of the quality score and various factors influencing the quality score.
This course is also available in other delivery mode
Search Engine Marketing (SEM) Training - India at The knowledge academy Curriculum
Module 1: Introduction to Search Engine Marketing (SEM)
- What is Search Engine Marketing?
- SEM Terminology
- SEO Vs PPC
Module 2: Search Engines and Marketing
- What are Search Engines?
- Search Engine Advertising
Module 3: Introduction to Keywords
- Keywords Working
- Keyword Matching Types
- Keyword Research
- Negative Keywords
Module 4: Introduction to Quality Score
- What is Quality Score?
- Factors Influencing Quality Score
- Improving Quality Score
Module 5: Exploring Search Engine Optimization
- Search Engines
- Working of SEO
- On-Page and Off-Page SEO
- Link Building
- Improving SEO
Module 6: SEM and Other Marketing Types
- SEM and Social Media Marketing
- SEM and Email Marketing
Module 7: Setting Search Engine Marketing Strategy
- Steps to Set Up Search Engine Marketing Strategy
- Establish a Plan
- Highlighting Goals
- Determining Available and Necessary Resources
- Analyzing Market and Competitors
- Choosing Media and Tools
Module 8: Analyzing SEM Strategy Efficiency
- Analyse Visits
- Analyse Click-through Rate
- Analyse Number of Conversions
- Analyse ROI
Search Engine Marketing (SEM) Training - India at The knowledge academy Admission Process
Important Dates
Other courses offered by The knowledge academy
Student Forum
Anything you would want to ask experts?