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Master of Marketing 
offered by UOW Australia

Master of Marketing
 at 
UOW Australia 
Overview

Strategic Marketing Mastery: Elevate your expertise with our Master's in Marketing program, shaping savvy professionals for dynamic and innovative campaigns.

Duration

18 months

Total fee

42.15 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

Master of Marketing
 at 
UOW Australia 
Highlights

  • Earn a Degree after completion
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Master of Marketing
 at 
UOW Australia 
Course details

What are the course deliverables?
  • Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
  • Synthesise relevant marketing principles and concepts in a business context.
  • Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and creative thinking.
  • Plan and execute a substantial research-based strategic marketing project
  • Apply principles of social responsibility when critically evaluating situations and making business decision
  • Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
More about this course
  • The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
  • Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
  • This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create
Read more

Master of Marketing
 at 
UOW Australia 
Curriculum

Foundation

ACCY801 6 cp Accounting and Financial Management

MARK804 6 cp Principles of Marketing Management

MGNT803 6 cp Organisational Behaviour and Management

OPS 802 6 cp Operations Management

Core

MARK901 6 cp Digital Marketing

MARK920 6 cp Social Marketing

MARK935 6 cp Marketing Strategy

MARK936 6 cp Consumer Behaviour

MARK940 6 cp Marketing Communications

Capstone

MARK977 6 cp Research For Marketing Decisions

Elective

Master of Marketing
 at 
UOW Australia 
Entry Requirements

PTEUp Arrow Icon
  • No specific cutoff mentioned
Conditional OfferUp Arrow Icon
  • Yes

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University of Wollongong - Australia
Students Ratings & Reviews

4/5
Verified Icon1 Rating
Student Views (Based on Reviews)
  • 100% students never faced discrimination in this university
Vibe of Campus
Friendly
Sporty
Liberal
D
Dheer Sanghavi Verified Icon
Master of Marketing
4
A different reality- culture, fun and academics.
Tips: Nothing in particular, the people are quite friendly. I just recommend reviewing your course's curriculum properly before progressing. Check if the course leads to a skill in the pr list, if that's a factor you consider. In general, you might have the nerves initially but life in uni isn't that challenging if you have your priorities set irrespective of what others say/do.
Likes (Quality of faculty): I found the faculty for Master of Marketing to be very friendly, approachable and I looked forward to their classes. I can say, they did push me to be creative, think out of the box and made it an enjoyable experience to interact with students from other nationalities, countries, neighbouring and others.
Total Monthly ExpenseAUD 1000
Prepping time for classes25 hours/Week
Expected Annual SalaryAUD 60000
Reviewed on 31 Jan 2026Read more
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Master of Marketing
 at 
UOW Australia 
Contact Information

Address

Northfields Ave, Wollongong NSW 2500, Australia
Wollongong ( New South Wales)

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