

Master of Marketing at UOW Australia Overview
Master of Marketing
at UOW Australia
Strategic Marketing Mastery: Elevate your expertise with our Master's in Marketing program, shaping savvy professionals for dynamic and innovative campaigns.
Duration | 18 months |
Total fee | ₹42.15 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Course Level | PG Degree |
Master of Marketing
Table of contentsMaster of Marketing at UOW Australia Highlights
Master of Marketing
at UOW Australia
- Earn a Degree after completion
Master of Marketing at UOW Australia Course details
Master of Marketing
at UOW Australia
Skills you will learn
What are the course deliverables?
- Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
- Synthesise relevant marketing principles and concepts in a business context.
- Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and creative thinking.
- Plan and execute a substantial research-based strategic marketing project
- Apply principles of social responsibility when critically evaluating situations and making business decision
- Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
More about this course
- The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
- Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
- This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create
Master of Marketing at UOW Australia Curriculum
Master of Marketing
at UOW Australia
Foundation
ACCY801 6 cp Accounting and Financial Management
MARK804 6 cp Principles of Marketing Management
MGNT803 6 cp Organisational Behaviour and Management
OPS 802 6 cp Operations Management
Core
MARK901 6 cp Digital Marketing
MARK920 6 cp Social Marketing
MARK935 6 cp Marketing Strategy
MARK936 6 cp Consumer Behaviour
MARK940 6 cp Marketing Communications
Capstone
MARK977 6 cp Research For Marketing Decisions
Elective
Master of Marketing at UOW Australia Entry Requirements
Master of Marketing
at UOW Australia
Other courses offered by UOW Australia
View Other 267 Courses
University of Wollongong - AustraliaStudents Ratings & Reviews
4/5
Student Views (Based on Reviews)
- 100% students never faced discrimination in this university
Vibe of Campus
Friendly
Sporty
Liberal
D
Dheer Sanghavi 
Master of Marketing
4
A different reality- culture, fun and academics.
Tips: Nothing in particular, the people are quite friendly. I just recommend reviewing your course's curriculum properly before progressing.
Check if the course leads to a skill in the pr list, if that's a factor you consider. In general, you might have the nerves initially but life in uni isn't that challenging if you have your priorities set irrespective of what others say/do.
Likes (Quality of faculty): I found the faculty for Master of Marketing to be very friendly, approachable and I looked forward to their classes. I can say, they did push me to be creative, think out of the box and made it an enjoyable experience to interact with students from other nationalities, countries, neighbouring and others.
Total Monthly ExpenseAUD 1000
Prepping time for classes25 hours/Week
Expected Annual SalaryAUD 60000
View 1 Review
Master of Marketing at UOW Australia Popular & recent articles
Master of Marketing
at UOW Australia
View more articles
Master of Marketing at UOW Australia Contact Information
Master of Marketing
at UOW Australia
Address
Northfields Ave, Wollongong NSW 2500, Australia
Wollongong ( New South Wales)
Phone
Go to College Website ->




