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Mastering Digital Business Models 

Mastering Digital Business Models
 at 
ESSEC Business School - France 
Overview

Tackle digital transformation and start creating innovative strategies for your business

Duration

8 weeks

Total fee

3.51 Lakh

Mode of learning

Online

Course Level

PG Degree

Mastering Digital Business Models
 at 
ESSEC Business School - France 
Highlights

  • Earn a certificate of completion from ESSEC Business School
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Mastering Digital Business Models
 at 
ESSEC Business School - France 
Course details

Who should do this course?
  • For Managers who aim to initiate/or take part in a digital transformation project
  • For Managers in charge of innovative projects
  • For Managers who aim at gaining digital skills to reach higher positions
More about this course
  • This certificate is the third in a series of seven composing the Digital Transformation track
  • It goes deep into the topic of digital transformation and innovation. For that, ESSEC professors have designed an Online Executive Certificate that will teach you how to master digital business models
  • You?ll explore the impact of digital technology on society at large, as well as the essentials of a platform-based approach, for learning how your business and its employees stay ahead of the curve
  • Through this certificate we provide solid strategic foundations along with operational skills for managers whose businesses are undergoing a digital transformation

Mastering Digital Business Models
 at 
ESSEC Business School - France 
Curriculum

Master the fundamentals of technological innovation

Explore the fourth technological revolution and its consequences

Define the steps involved in a technological innovation from macro and micro perspectives

Position your business and activities to successfully navigate the exponential curve

Understand the digital ecosystems and the opportunities they offer

Define a digital platform and a digital ecosystem

Analyse different platforms: one-sided and multi-sided platforms. Create a business model canvas in a digital environment

Learn how to monetise a digital platform (understand the importance of the network effect and value co-creation)

Understand how to efficiently govern and manage a platform

Learn the principles of responsible governance

Understand AI and Big Data-related technologies

Embrace a responsible governance of digital business models

Question and understand the scope of the socioeconomic power of GAFAM and BATX

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Mastering Digital Business Models
 at 
ESSEC Business School - France 
Faculty details

Laurent Bibard
Laurent holds a PhD in Economics and a PhD in Political Philosophy. His research is based on this twofold education – questioning management from a philosophical perspective, and exploring philosophical thoughts through management experiences and practices.
Thomas Kude
Thomas Kude is an Associate Professor of Information Systems at ESSEC Business School. In his research, he is interested in the development and application of information systems at various levels of analysis. His recent research has primarily focused on digital innovation produced by collectives of organizations and individuals.
Julien Malaurent
Dr. Julien Malaurent is Professor of Information Systems at ESSEC since 2013. Julien’s research projects are based on qualitative approaches (case study and action research), and address issues related to the work practices of users embedded in multi-cultural context, digital ubiquity, digital transformation at both the organizational and societal levels.

Mastering Digital Business Models
 at 
ESSEC Business School - France 
Entry Requirements

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Mastering Digital Business Models
 at 
ESSEC Business School - France 
 
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Mastering Digital Business Models
 at 
ESSEC Business School - France 
Contact Information

Address

3 Avenue Bernard Hirsch, CS 50105 Cergy
95021 Cergy-Pontoise CEDEX, France

Paris ( Other - France)

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