MIT USA
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Leadership by Design: Innovation Process and Culture 
offered by MIT USA

  • Private University
  • Institute Icon168 acre campus
  • Estd. 1861

Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Overview

Gain deeper understanding and credibility among peers working in different areas, e.g. marketing, design, engineering, etc.

Duration

2 days

Total fee

3.28 Lakh

Mode of learning

Online

Course Level

UG Certificate

Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Highlights

  • Earn a certificate of course completion from the MIT Sloan School of Management
  • Learn from lectures and case studies pertaining to design leadership
  • Gain field exercises in observation, exploration, and user empathy
  • Get opportunities to build, test, and iterate prototypes in teams
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Details Icon

Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Course details

Who should do this course?
  • For entrepreneurs and 'intrapreneurs-seeking new solutions and products
  • For Executives and senior managers in leadership roles
  • For Product development managers and engineers
  • For Individuals and teams looking to creating a more experimental and less risk-averse corporate culture when they return to work
  • For Individuals and teams working for more 'siloed-organizations and seeking integrated approaches for communication and innovation across teams
What are the course deliverables?
  • Learn a shared process for solving hard to define problems
  • Engage in both a hands-on and analytical approach to problem solving through robust design process.
  • Explore and practice the skill of empathy in understanding the needs and desires of consumers
  • Learn practical, hands-on strategies for concept generation and product prototyping
  • Learn how design thinking and doing can be used to provide vision and build consensus in the development of new products & services
  • Acquire tools for creating a more collaborative, innovative, and less risk-averse corporate culture
More about this course
  • This course helps individuals and teams understand and practice human-centered design
  • Learn both strategic and hands-on techniques for structured exploration through prototyping
  • This course helps individuals and teams understand and practice human-centered design
  • Students will learn both strategic and hands-on techniques for structured exploration through prototyping
  • Students will learn how to enable an action-based organizational culture in which empathy is generated, trial and error is encouraged, and failure is celebrated as a source of learning'all resulting in successful innovation
  • This program combines the inspired, intuitive methods taught in the world's best design schools with the systematic, analytical methods for which MIT is world renowned
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Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Curriculum

DAY 1

Schedule subject to change

Introductions: Participant Introductions and Ice Breaker

Faculty Introduction; Leadership & Design Process (Lecture)

Exploration, Empathy, and Expression; Creation; What is good design?;

What is good culture?

Exploration and Empathy (Group Digital Field Exercise)

Experience; Observations; Dialog & Need Statements

Expression (Lecture)

Expression Exercise (Group Digital Studio Exercise)

Image Boards; Personas; Storytelling

Group Presentations & Debrief

DAY 2

Creating Vision & Emotional Value (Lecture)

Strategy; Vision and Leadership; Balance (vision vs. feasibility vs. viability);Testing and Selection; Case Study

Making Demo & Emotional Prototyping (Group Digital Studio Exercise)

Introduce Design Challenge: Teams form strategies and review;

Build, Test, and Iterate.

Emotional Prototyping (Group Digital Studio Exercise) - Continued

Certificate Ceremony

Design Review & Team Report outs

Leadership and Excellence'Program Reflection

Faculty Icon

Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Faculty details

Matthew S. Kressy
Matthew S. Kressy, director and founder of the MIT Integrated Design & Management (IDM) master’s degree track, is an expert in product design and development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between

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Leadership by Design: Innovation Process and Culture
 at 
MIT USA 
Contact Information

Address

77 Massachusetts Ave, Cambridge, MA 02139, USA
Cambridge ( Massachusetts)

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