Persuading with Data
offered by MIT USA

Private University
168 acre campus
Estd. 1861

Persuading with Data
at
MIT USA
Overview

Learn how to craft clear and powerful narratives to guide audiences through your data

Duration	2 days
Total fee	₹3.28 Lakh
Mode of learning	Online
Course Level	UG Certificate

Persuading with Data

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty

Persuading with Data
at
MIT USA
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management

Persuading with Data
at
MIT USA
Course details

Who should do this course?

For Customers
For Senior leaders
For Outside stakeholders

What are the course deliverables?

Persuade audiences through clear data visualizations
Organize evidence logically to support students persuasive argument
Make complex data understandable to non-analytical audiences through data storytelling

More about this course

Students will learn professional and practical skills required to develop, design, and deliver high-quality, logical communications grounded in quantitative data
Students will explore ways in which visual tools such as graphs, charts, and diagrams can be used in data storytelling to highlight students insights in a way that spreadsheets and dashboards cannot
Students will be able to practice and receive detailed feedback from the instructor and your classmates
Students will be able to improve a current slide or presentation they are working on

Persuading with Data
at
MIT USA
Curriculum

Day 1

Introduction

Encoding & decoding, and the curse of knowledge

Persuading visually: Maximizing the data-to-ink ratio

Persuading verbally: The TOP-T framework for data slides

Presentation practice in small groups

Day 2

Persuading logically: Minto Pyramids and logical structure

Structure workshops in small groups

Presentation practice in small groups

Persuading with Data
at
MIT USA
Faculty details

Miro Kazakoff

Miro Kazakoff is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management where he focuses on how individuals use data to persuade others.