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Chief Marketing Officer Program 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Chief Marketing Officer Program
 at 
Northwestern University 
Overview

Develop a customer-centric marketing strategy, drive growth, and lead enterprise-wide change

Duration

12 months

Start from

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Total fee

25.05 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Chief Marketing Officer Program
 at 
Northwestern University 
Highlights

  • Earn a certificate from the Northwestern Kellogg
  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 30 percent discount on all Kellogg Executive Education open-enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
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Chief Marketing Officer Program
 at 
Northwestern University 
Course details

Who should do this course?
  • For Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
  • For Directors, general managers, and VPs focused on innovation and leading change in their organizations
  • For Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
What are the course deliverables?
  • Distinguish the core values that define a customer-centric approach to marketing
  • Develop cross-functional strategies that foster innovation and growth
  • Promote the alignment of brand strategy and purpose
  • Leverage the capabilities of analytics to inform marketing strategies
  • Create an action plan to support the organization through intentional leadership
  • Propose practical solutions to marketing challenges your organization faces
More about this course
  • In today's competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization's core business strategy
  • The most successful marketing leaders must be multifaceted, serving as brand stewards, innovative storytellers, experts on customer centricity, and drivers of growth
  • With the rise of digital disruption and artificial intelligence (AI), they also need to understand technology and be skilled at deploying data analytics to measure the effectiveness of marketing strategies
  • The Chief Marketing Officer Program curriculum is designed to meet the evolving market demand for senior executives who can drive marketing strategy, innovation and growth, customer centricity, and leadership

Chief Marketing Officer Program
 at 
Northwestern University 
Curriculum

Thinking Strategically

Consumer Power and the Changing Role of Marketing

Shaping the Competitive Game

Playing the Competitive Game

Developing Competitive Advantage

Elevating Brand Purpose

Innovation and Growth

Building Effective CMO and R+D Relationships

Leading Growth

Launch Strategies

The Promise of Strategic Alliances

Customer-Centric Organization

Managing Value with Customer Centricity and Advanced Analytics

Advanced Analytics and AI for Customer Centricity

Building the Modern Marketing Organization

Leading Organizational Change

Leading in the C-Suite

Values-Based Leadership

Essential Business and Financial Metrics

Resurgence: The Four Stages of Market-Focused Reinvention

Electives

Business Marketing Strategy

Kellogg on Branding

Delivering Business Growth

Competitive Strategy

Developing and Leading High-Performance Teams

Leading and Sustaining a Culture of Innovation

Leading with Advanced Analytics and Artificial Intelligence

Chief Marketing Officer Program
 at 
Northwestern University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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Chief Marketing Officer Program
 at 
Northwestern University 
 
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Chief Marketing Officer Program
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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