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Omnichannel Marketing 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Omnichannel Marketing
 at 
Northwestern University 
Overview

Driving business value and customer growth

Duration

6 weeks

Start from

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Total fee

2.17 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Omnichannel Marketing
 at 
Northwestern University 
Highlights

  • Earn a certificate from the Northwestern Kellogg
  • Learn from real-world application exercises
  • Learn from live faculty webinars
  • Learn from industry examples
  • Gain from dedicated program support team
  • Learn from capstone project
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Omnichannel Marketing
 at 
Northwestern University 
Course details

Who should do this course?
  • For Marketers and brand managers'particularly brand owners, suppliers, vendors, manufacturers, and also retailers'who want to understand the complexities of omnichannel marketing
  • For Managers who want to provide a seamless brand experience for their customers and community that will drive value and loyalty.
  • For Senior business leaders in the retail industry, category heads, and category managers who want to stay on top of the disruption and change caused by consumer For behavior, the retail landscape, and technology
  • For Marketing consultants and agency-side professionals who wish to offer an innovative, end-to-end marketing strategy to their clients
What are the course deliverables?
  • Learn what omnichannel marketing offers over a conventional single or multichannel approach
  • Learn to design blueprints for omnichannel marketing campaigns, control the distribution of products more effectively, and make them accessible to customers
  • Understand how to leverage marketing concepts, including targeting, customer lifetime value (CLV), positioning statements, and customer journey maps, to help fine-tune your omnichannel strategy
  • Explore how an omnichannel brand manages relationships with different types of wholesalers and retailers, and identify the best ways of measuring channel success to optimize strategy
  • Understand the nuances of channel relationships, including legal and private label considerations, to select the channels that work best for brand
  • Discover the importance of technology in powering an omnichannel strategy
  • Understand the pros and cons of CRM and marketing automation systems with customer data experience platforms (CDPs) and learn how to select the best option
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More about this course
  • The program is designed to empower students with the knowledge and techniques to build and execute an omnichannel strategy, enabling you to compete in today's competitive marketplace
  • Learn to navigate the most critical aspects of omnichannel marketing
  • Create growth for brand by optimizing its distribution
  • Evolve from a single or multichannel strategy to an omnichannel strategy
  • Build and execute a go-to-market plan using omnichannel marketing techniques

Omnichannel Marketing
 at 
Northwestern University 
Curriculum

Module 1: What Is Omnichannel Marketing?

Module 2: Defining Your Plan: Your Go-to-Market Channel Options'Retail and Wholesale

Module 3: Review of Marketing Fundamentals for Omnichannel

Module 4: Defining Your Plan: Your Go-to-Market Channel Options'Direct, Marketplaces and Emerging

Module 5: Channel Fundamentals

Module 6: Bringing Your Blueprint to Life: Technology to Power Your Plan

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Omnichannel Marketing
 at 
Northwestern University 
Faculty details

Jim Lecinski
Jim Lecinski is a marketing educator and adviser. His focus is marketing strategy and digital transformation. He has over 30 years of experience driving successful business results for major brands by developing and implementing integrated, omnichannel, and digital marketing programs
Emily Culp
CEO, Cover FX

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Omnichannel Marketing
 at 
Northwestern University 
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Omnichannel Marketing
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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