Certificate Programme in Search Engine Optimization (SEO) offered by All India Management Association
- Private Institute
- Estd. 1993
Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Overview
Duration | 2 months |
Total fee | ₹7,080 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
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Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Highlights
- Earn a certificate after completion of course
- LMS to access study resources
- Placement Assistance
Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Course details
The programme is specifically designed for entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills
This programme also useful for those professionals who need to understand and gain hands-on knowledge of latest, industry relevant tools
Learn the latest trends and techniques to keep your website ranked on the top of search engine and drive maximum traffic to your website
The course will give you in-depth understanding of keyword search behaviour of prospective customers and performing gap analysis, SEO ranking factors/KPIs, mobile ranking factors, working of google algorithms and its connection with SEO
Key skills learned during the course include keyword research, keyword planning, keyword building, link building, website optimization, ways to increase Click through Rate (CTR) and many more
Program Schedule
2 hours each weekend
Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Curriculum
1. Introduction to New Marketing Environment
SEO basics, Introduction to SERP
What helps a site rank
Setting up toolbox
Creating an SEO worksheet
Optimising Search Campaigns
Creating of campaigns using optimization
Optimizing Campaign via Ad Groups
Importance of CTR in Optimization, ways to increase CTR
2. Choosing the right keywords
Understanding your visitors
Optimizing Campaign via Ad Groups
Importance of CTR on Optimization, ways to increase CTR
3. Estimating Search Engine Roadblocks
Ensuring SE Visibility
Providing a way to browse
Using Ajax and DHTML
Avoiding All-flash pages, client side redirects and using web developer toolbar
Avoiding duplicate content
Dealing with broken links and code bloat
Helping search engines like your site
Measuring website
4. Blended Research
Optimizing products
Optimizing news
Optimizing images
Optimizing video
Optimizing for local search
5. Developing communication for SE
Destination URLS
Writing online copy
Writing a great title tag
Connecting headlines to copy
Setting a writing routine
6. Working with links
Understanding link votes
Encouraging links
Leveraging partners for links
Creating quality links
Researching competitors links
7. Analyzing results
Using tracking worksheet
Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Entry Requirements
- N/A
Candidate must have passed 10+2 from a recognized board
Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Admission Process
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Certificate Programme in Search Engine Optimization (SEO) at All India Management Association Contact Information
AIMA - Centre for Management Education,
15, Link Road, opp. Metro Pillar no. 26
Delhi
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