Directorate of Online Education, SRM Institute of Science and Technology, Chennai
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BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Overview

Bridging Business and Digital: Gain Strategic Insights for Online Success with BBA Digital Marketing Specialization

Duration

Total fee

1.29 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

BBA in Digital Marketing
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BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Course details

Who should do this course?
  • Individuals who have recently completed high school and are interested in pursuing a career in business with a focus on digital marketing
What are the course deliverables?
  • To develop communication skills and soft skill of the learners
  • To provide technical and conceptual competencies to design websites for e-commerce, effectively market the products and services on social media platforms like Metaverse (facebook), youtube and the like
  • To equip the students to use techniques such as SEO, SEM, and analyse the outcomes of digital marketing interventions through Analytics
  • To equip the learners with the ability to design and implement digital marketing strategies
More about this course
  • The Bachelor of Business Administration is a three-year degree programme geared for people interested in pursuing a management job
  • A business management curriculum will prepare you for the demands of the workplace as well as entrepreneurial approach
  • The programme is designed to provide you a comprehensive understanding of all aspects of business and management while also allowing you to go deep into a functional area of interest

BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Curriculum

Latest curriculum for this course can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content.

BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%
Other eligibility criteriaUp Arrow Icon

BBA in Digital Marketing
 at 
Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
Admission Process

    Important Dates

    ALL
    ISC
    TAMILNADU 12TH
    CBSE 12TH
    May 15 - Jul 1, 2026
    ISC Improvement Exam Date 2026
    May 29, 2026
    CBSE 12th-for verification of issues observed and re-evaluation
    Jun 29 - Jul 7, 2026
    Tamilnadu 12th-TN 12th Supplementary exam 2026

    BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
    Students Ratings & Reviews

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    BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 

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    BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
     
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    BBA in Digital Marketing
     at 
    Directorate of Online Education, SRM Institute of Science and Technology, Chennai 
    Contact Information

    Address

    Room no-01 ,4th floor, University Building,
    (Main Campus) Kattankulathur,
    Chengalpattu District, Tamilnadu

    Chennai ( Tamil Nadu)

    Phone
    8925801552

    (For general query)

    8047493102

    (For admission query)

    Go to College Website ->