Discontinued ( 2025) MBA Marketing Management
offered by Directorate of Online Programmes, University of Mysore

A NAAC accredited
Estd. 2014

Discontinued ( 2025) MBA Marketing Management
at
DOP
Overview

Equips you with a comprehensive skillset to excel in today's dynamic marketing landscape

Duration	2 years
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

Discontinued ( 2025) MBA Marketing Management

Table of content

Overview
Highlights
Course Details
Curriculum
Entry Requirements

Discontinued ( 2025) MBA Marketing Management
at
DOP
Highlights

Earn a degree from an A+ NAAC-accredited university
UGC-recognised degree from AICTE
Learn from industry experts

Discontinued ( 2025) MBA Marketing Management
at
DOP
Course details

Skills you will learn

Human resource management Sales Marketing Brand management Accounting Online Marketing Communication skills Project Management Advertising Operations Operations management Psychology Strategic Management

Who should do this course?

Aspiring Marketing Professionals: Individuals who want to start a career in marketing and gain a deeper understanding of marketing principles and practices can benefit from this program
Current Marketing Professionals: Experienced marketing professionals can use this program to enhance their knowledge and skills in marketing management, develop leadership skills, and stay up-to-date with the latest marketing trends and practices
Business Leaders and Entrepreneurs: Business owners and leaders who want to develop marketing management skills can benefit from this program as well

What are the course deliverables?

You'll gain a thorough understanding of marketing theory and frameworks, enabling you to develop and implement effective marketing strategies that align with organizational goals
Develop a deep understanding of consumer psychology, demographics, and buying behavior
You'll learn to leverage this knowledge to create targeted marketing campaigns that resonate with your audience and drive conversions
You'll learn to collect, analyze, and interpret marketing data to measure campaign effectiveness, identify trends, and optimize your marketing efforts for maximum ROI
You'll gain expertise in managing these elements to create a cohesive and successful marketing strategy

More about this course

An online MBA in Marketing Management is designed for individuals who want to pursue a career in marketing or enhance their knowledge and skills in marketing
Online programs allow students to study at their own pace and from anywhere with an internet connection, providing the flexibility to balance work, family, and education

Discontinued ( 2025) MBA Marketing Management
at
DOP
Curriculum

Semester 1

Management Concepts & Theories

Organizational Behaviour

Business Environment

Managerial Communication

Managerial Accounting

Managerial Economics

Statistics for Management

Semester 2

Marketing Management

Human Resource Management

Corporate Finance

Quantitative Methods

Legal aspects of Business

Operations Management

Management Information Systems

Semester 3

Elective - I - Advertising Management

Elective - II - Consumer Behaviour

Entrepreneurship

Project Management

Project Work Diary

Summer Internship Report

Elective - III - Sales Promotion Management

Semester 4

Elective - IV - Brand Management

Elective - V - Internet Marketing

Project Report

Project Viva-voce

Elective - VI - Service Marketing

Strategic Management

Elective - VII - Business Marketing

Discontinued ( 2025) MBA Marketing Management
at
DOP
Entry Requirements

Graduation Up Arrow Icon

N/A
A candidate must be any graduate in Arts, Science, Commerce, Business Management, Allied Sciences, Engineering & Technology, or Medical Sciences of this University or from any other university considered equivalent thereto shall be eligible for admission to the course.

Other eligibility criteria Up Arrow Icon

A candidate with postgraduate in Arts, Science, Commerce, Business Management, Allied Sciences, Engineering & Technology, or Medical Sciences of this University or from any other university considered equivalent thereto are also eligible to apply for this course.

Foreign Eligibility: 15 years of Formal Education