Directorate of Online Programmes, University of Mysore
Directorate of Online Programmes, University of Mysore Logo

MBA in Digital Marketing 

  • A NAAC accredited
  • AICTEApproved
  • Estd. 2014

MBA in Digital Marketing
 at 
DOP 
Overview

Duration

2 years

Mode of learning

Online

Official Website

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Course Level

PG Degree

MBA in Digital Marketing
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Entry Requirements

MBA in Digital Marketing
 at 
DOP 
Highlights

  • Earn a degree from an A+ NAAC-accredited university
  • UGC-recognised degree from AICTE
Details Icon

MBA in Digital Marketing
 at 
DOP 
Course details

Who should do this course?

An MBA in Digital Marketing Online Program is designed for professionals who are interested in developing their skills in digital marketing and learning how to leverage digital platforms to reach and engage with customers

The program is suitable for marketing professionals, entrepreneurs, and anyone who wants to gain a deeper understanding of the digital marketing landscape

What are the course deliverables?

Search engine optimization (SEO)

Social media marketing

Email marketing

Mobile marketing

More about this course

The program provides students with a comprehensive understanding of digital marketing concepts and techniques, including search engine optimization (SEO), social media marketing, email marketing, mobile marketing, and more

The program emphasizes practical skills development, allowing students to gain hands-on experience in creating and implementing digital marketing strategies

MBA in Digital Marketing
 at 
DOP 
Curriculum

Semester 1

Management Concepts & Theories

Organizational Behaviour

Business Environment

Managerial Communication

Managerial Accounting

Managerial Economics

Statistics for Management

Semester 2

Marketing Management

Human Resource Management

Corporate Finance

Quantitative Methods

Legal aspects of Business

Operations Management

Management Information Systems

Semester 3

Project Management

Entrepreneurship

Elective – I

Elective – II

Elective – III

Project Work Diary

Summer Internship Report

Semester 4

Strategic Management

Elective – IV

Elective – V

Elective – VI

Elective – VII

Project Report

Project Viva-voce

MBA in Digital Marketing
 at 
DOP 
Entry Requirements

GraduationUp Arrow Icon
  • N/A
Other eligibility criteriaUp Arrow Icon

Other courses offered by DOP

qna

MBA in Digital Marketing
 at 
DOP 

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