IIM Ahmedabad
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Discontinued (Aug 2024)- Managing Businesses in International Markets 
offered by IIM Ahmedabad

  • Public/Government Institute
  • Estd. 1961

Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
Overview

Duration

18 hours

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

Future job roles

Marketing Manager, International business , Senior Business Development Manager , Associate Consultant
Discontinued (Aug 2024)- Managing Businesses in International Markets
Table of contents
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Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
Highlights

  • Certificate of Completion from IIM Ahmedabad
  • Early Bird Offer
  • IIM Alumni Status
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Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
Course details

Who should do this course?
  • This programme is intended to the managers of the domestic as well as the multinational firms where international business strategies play a significant role in influencing performance. Specifically, managers who are exporting to multiple international markets, wish to increase their share of exports in an international markets or even wish to establish their own operations internationally are most suitable for this course. Similarly, managers who are interested in establishing international business operations, exporting to different markets or operating in multiple international markets.
What are the course deliverables?
  • Selection and mode of entry decisions to international Markets
  • Negotiation in International Markets
  • Use of customer analytics to craft effective customer relationship management strategies in International markets
More about this course
  • This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The program is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and Acquistion vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. Finally, we delve into how to make data driven decision making in international markets.

Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
Curriculum

International Market Selection and Market Entry Strategy

International Market Selection

Mode Entry Strategies

International Human Resource Management

Negotiations in International Markets

Managing Customers in International Markets

Export Marketing Strategies

Customer Engagement Strategies

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Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
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Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 

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Discontinued (Aug 2024)- Managing Businesses in International Markets
 at 
IIM Ahmedabad 
Contact Information

Address

Indian Institute of Management,
Sargam Marg, Vastrapur

Ahmedabad ( Gujarat)

Phone
07926308357

(For general query)

07971523456

(For admission query)

Email
cao@iima.ac.in

(For general query)

admission@iima.ac.in

(For admission query)

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