

IIM Lucknow - IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership offered by Imarticus Learning
- Private Institute
- Estd. 2012
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Overview
Duration | 11 months |
Total fee | ₹3.25 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Future job roles | Operations Manager, Sales Manager , Deputy Manager - Talent Management |
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Highlights
- Earn a certificate & alumni status from IIM Lucknow
- Fees can be paid in installments
- 5-day campus immersion program
- Opportunity to network with industry leaders and peers
- Get masterclass sessions by the CXO leaders
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Course details
- This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills
- It is ideal for high-potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles
- The program can also enable horizontal transition across Sales, Marketing, and Product roles
- Gain exposure to the foundations of Sales & Marketing management and how it’ll enable one to transition to a CBO
- Explore essentials of marketing research, analytics, strategic brand management, digital transformation, and social media strategies
- Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics
- Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models
- Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L
- Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse
- Understand the core essence of transformational leadership and C-Suite’s bird’s eye view
- This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders
- The program focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Curriculum
Understanding the Role of CBO
Foundations Of Sales And Marketing Management
Understanding the customer
Mastering the Science behind Marketing Acumen
Leveraging Marketing Research And Marketing Analysis
Strategic Brand Management
Digital Transformation And Social Media Marketing Strategies
Managing Marketing Campaign
Achieving the Art of Sales excellence
Go To Market And Establishing Distribution
Foundation Skills For A Sales Professionals
Salesforce Management And People Skills
B2B Sales
Managing Business Metrics
Acquiring Strategic Product Management expertise
Launching Building Product And Brand Portfolio
Practicing Financial discipline in your business
Financial Acumen For Sales & Marketing Professionals
Preparing for the future of MarTech & Transformational Leadership
Sectoral Marketing
Marketing To Gen Z
Transformational Leadership And A C-Suite Bird's Eye View
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Faculty details
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Entry Requirements
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership at Imarticus Learning Contact Information
5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)
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