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IIM Lucknow - IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Overview

This program enables you to gain vital skills and knowledge to tackle contemporary business issues

Duration

11 months

Total fee

3.25 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Future job roles

Operations Manager, Sales Manager , Deputy Manager - Talent Management
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum
  • Faculty
  • + 2 more items

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Highlights

  • Earn a certificate & alumni status from IIM Lucknow
  • Fees can be paid in installments
  • 5-day campus immersion program
  • Opportunity to network with industry leaders and peers
  • Get masterclass sessions by the CXO leaders
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Details Icon

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Course details

Who should do this course?
  • This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills
  • It is ideal for high-potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles
  • The program can also enable horizontal transition across Sales, Marketing, and Product roles
What are the course deliverables?
  • Gain exposure to the foundations of Sales & Marketing management and how it’ll enable one to transition to a CBO
  • Explore essentials of marketing research, analytics, strategic brand management, digital transformation, and social media strategies
  • Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics
  • Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models
  • Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L
  • Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse
  • Understand the core essence of transformational leadership and C-Suite’s bird’s eye view
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More about this course
  • This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders
  • The program focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Curriculum

Understanding the Role of CBO

Foundations Of Sales And Marketing Management

Understanding the customer

Mastering the Science behind Marketing Acumen

Leveraging Marketing Research And Marketing Analysis

Strategic Brand Management

Digital Transformation And Social Media Marketing Strategies

Managing Marketing Campaign

Achieving the Art of Sales excellence

Go To Market And Establishing Distribution

Foundation Skills For A Sales Professionals

Salesforce Management And People Skills

B2B Sales

Managing Business Metrics

Acquiring Strategic Product Management expertise

Launching Building Product And Brand Portfolio

Practicing Financial discipline in your business

Financial Acumen For Sales & Marketing Professionals

Preparing for the future of MarTech & Transformational Leadership

Sectoral Marketing

Marketing To Gen Z

Transformational Leadership And A C-Suite Bird's Eye View

Faculty Icon

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Faculty details

Prof. Rajeev Kumra
Currently working as Dean (Noida Campus) he has been awarded six times as Best Faculty in the row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organization dynamics, religion impact on marketing and consumer insights of goods, services in B2C and B2B. He has publications in various refereed category journals.

IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Entry Requirements

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Other courses offered by Imarticus Learning

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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
R
Ram Narayan
IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
Offered by Imarticus Learning
5
Learning Experience: Excellent
Faculty: Excellent
Course Support: No job support but undoubtedly good network
Reviewed on 4 Feb 2022Read More
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
 
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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 

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IIM Lucknow - Executive Management Programme In Sales & Marketing Leadership
 at 
Imarticus Learning 
Contact Information

Address

5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)

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