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SP Jain (SPJIMR) - SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy 
offered by TimesPro

  • Private Institute
  • Estd. 2013

SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Overview

Equip with the necessary skills and knowledge to excel in the field of digital marketing and gain the ability to design and implement effective digital marketing strategies for firms

Duration

7 months

Total fee

1.25 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Highlights

  • Earn a certificate of completion and executive alumni status from SPJIMR
  • Get focus on real business use cases
  • Fee payment can be made in instalments
  • Peer-learning & networking opportunities
  • Gain expertise on widely used tools like semrush, google ads, google analytics, hootsuite
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SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Course details

Who should do this course?
  • For Professionals who are currently working or intending to make a career in the marketing/strategy domain
  • For Professionals involved in making a digital marketing strategy for their firm, executing digital marketing strategies themselves or working closely with external digital marketing vendors
What are the course deliverables?
  • Acquire skills for designing digital marketing strategies for firms
  • Gain management competencies to lead teams of digital marketing professionals within the firm and with external agencies
  • Forefront digital innovations and strategies of change
  • Plan and execute digital marketing strategies and work closely with specific vendors
More about this course
  • The Executive Certificate Programme in Digital Marketing & Social Media Strategy by S P Jain Institute of Management and Research (SPJIMR) is designed to give participants a managerial perspective of digital marketing
  • In this course, the participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy, develop a good understanding of the various components and channels of digital marketing along with the associated metrics, and impart essential knowledge to design digital marketing strategies
  • The digital marketing industry offers an array of options and choices as every company and individual is looking to leverage this extremely focused, accessible, and affordable medium
  • In a digital-led future of data-driven businesses, a thorough grounding in digital and social media marketing strategies, offered by one of India's premier management institutions, is essential for anyone seeking to stay relevant and build sustainable career growth
  • Class Timings: Saturday 9 AM to 12 PM
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SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Curriculum

Introductory Session - Understanding the Course Structure & Introduction to Digital Marketing

Fundamentals of Marketing Management

Understanding Consumer Behaviour including Digital Life Journey

Segmentation, Targeting, & Positioning

In-bound Marketing using SEO

Paid In-bound Marketing using SEM

Integrated Marketing Communications

Brand Management in a Digital World

Paid Outbound Marketing: Online Display Campaign

Online Display and Video Campaign: AdWords & YouTube

Consumer-centric Content Development and Engagement Strategy for Digital Ecosystem

Leveraging Social Media

Social Listening and Online Reputation Management

Influencer Marketing

Remarketing/Retargeting

Email Marketing

Mobile Marketing

Marketing Analytics

Omni Channel Marketing

Digital & Social Media Analytics

Digital & Social Media Strategy

Customer Relationship Management

Project Presentations

Course Summarisation and Wrap-up

Faculty Icon

SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Faculty details

Dr. Shabbir Hussain R. V
Dr. Shabbir Hussain R.V. is an Assistant Professor in the Marketing Department at S P Jain Institute of Management and Research (SPJIMR). His areas of interest include Digital Marketing, B2B Marketing, and Sustainability. He has close to 20 years of experience spread across corporate and academic domains.

SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Entry Requirements

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SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 

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SPJIMR Executive Certificate Programme in Digital Marketing & Social Media Strategy
 at 
TimesPro 
Contact Information

Address

18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)

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