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Branding & Brand Management: Branding Strategy Brand Tactics 

  • Offered byUDEMY

Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Overview

Learn how to develop a comprehensive branding and brand marketing strategy

Duration

8 hours

Total fee

389

Mode of learning

Online

Credential

Certificate

Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Highlights

  • Earn a certificate of completion from Udemy
  • Learn from 18 downloadable resources & 1 articles
  • Get full lifetime access of the course material
  • Comes with 30 days money back guarantee
Read more
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Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Course details

Who should do this course?
  • For Marketers
  • For Marketing Managers
  • For Brand Managers
  • For Entrepreneurs
  • For Aspiring Brand Managers
  • For Brand Marketing Managers
  • For Marketing Consultants
  • For Marketing Agencies
  • For Influencers
What are the course deliverables?
  • How Brands Grow
  • Brand Management Lessons from Lacoste
  • Branding Strategy
  • Branding Tactics
  • Macro Business Perspective of Branding
  • Raising Brand Awareness
  • B2B Branding
  • Personal Branding
More about this course
  • This is not a general course on marketing we'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research
  • Learn how to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency--both conceptually and through advertising channels such as Facebook and LinkedIn
  • Learn how to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Curriculum

How Brands Grow

How Brands Grow Part 1

7 Rules for Brand Growth

Notes from Byron Sharp

Marketing Laws

Brand Management Lessons from Lacoste

Introduction to Branding

Key Influencers

Word of Mouth Brand Marketing

Brand Collaborations

Brands Vs Products

Consequential Word of Mouth

Visual Identity Is More than a Logo

How Does Your Brand Create Value?

Brand Strategy/ Branding Strategy

Strategy

Target market

Personas

Value proposition

Customer value proposition

Positioning, customer value, and campaign ideas

4Ps

Changing a brand

Brand Tactics(Branding Tactics)

Brand design

Brand design example

Logo evolution example

Brand sounds

Brand sounds example

Brand naming

Motto / slogan

Brand extensions

Brand architecture

Workbook 1 [Brand Strategy]

Workbook 2 [Brand Tactics]

The Macro Level Business View of Brands & Branding

Brands are not sustainable competitive advantages

Branding is more important in some contexts than in others

Raising Brand Awareness, Ad recall and Purchase intent

Stages of Awareness

Raising Awareness through Video

Raising Brand Awareness with Facebook Advertising

Awareness Campaign Example - B2B

Reach & Frequency

Brand KPI Benchmarks

Ad Recall & Purchase Intent [Facebook Data]

Repetition

Brand Marketing Measurements & Mistakes

A Million Impressions Campaign Example

Important Branding Notes

Influencer Video

What Is a Brand Manager?

Limitations of the 4Ps

Marketing Small Vs. Large Companies

Positioning

Creative: Direct Response & Brand Marketing

The consumer journey, go-to-market

Research, metrics, and advertising

Faculty Icon

Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Faculty details

Dekker Fraser, Marketing Executive

Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
S
suhail ahamed
Branding & Brand Management: Branding Strategy Brand Tactics
5
Learning Experience: Such a insightfull classes
Faculty: Instructors taught well They will give enough time to understand
Course Support: No career support provided
Reviewed on 14 Mar 2022Read More
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Branding & Brand Management: Branding Strategy Brand Tactics
 at 
UDEMY 

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