University of Colorado Boulder - Building Your Artistic Brand
- Offered byCoursera
- Public/Government Institute
Building Your Artistic Brand at Coursera Overview
Building Your Artistic Brand
at Coursera
Duration | 7 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Building Your Artistic Brand
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Building Your Artistic Brand at Coursera Highlights
Building Your Artistic Brand
at Coursera
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 2 of 4 in the Musician's Professional Toolbox: Your Portfolio Career Specialization
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Building Your Artistic Brand at Coursera Course details
Building Your Artistic Brand
at Coursera
Skills you will learn
More about this course
- In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
Building Your Artistic Brand at Coursera Curriculum
Building Your Artistic Brand
at Coursera
Defining Your Brand
Developing Your Entrepreneurial Mindset
The Entrepreneur's Maxim
Defining Your Brand
"How to create a beautiful mood board"
Principles of Entrepreneurship
Who is Your Market?
Introduction to Markets
Understanding Your Market
Review online resource for market information/research
Defining Markets
Marketing Channels and Strategies
Essentials of Marketing
Marketing Channels
Five Marketing Questions
Marketing Principles
Managing Your Online Presence
Social Media and Your Career
Five Social Media Strategies for Musicians
Platforms and Content
Techniques for Effective Email
Social Media Strategies
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