Updated on Jul 20, 2022 06:17 IST
Manashjyoti Hazarika

Manashjyoti HazarikaManager Content

Visual Merchandising is the art of presenting a product or service creatively to the clients to boost sales. With the malls, retail outlets and boutiques mushrooming across the country, visual merchandising has become a lucrative career field.

Candidates who wish to make their career in visual merchandising can pursue diploma/degree/post-graduation/certificate courses in this field. The basic eligibility required to apply for visual merchandising courses in various institutes/colleges/universities is 10+2. The course would cost candidates approximately 4 lakh to 5 lakh (varies institute to institute).

The career choices in the field of visual merchandising are visual merchandiser, visual merchandising manager, visual merchandising coordinator, visual manager etc.

Visual Merchandising Eligibility & Entrance Exams

Candidates need to fulfill the following eligibility criteria to apply for Visual Merchandising.

  • For admission to undergraduate or diploma courses in visual merchandising, candidates must have passed 10+2 from a recognised board.
  • For postgraduate courses, candidates must have passed graduation or equivalent examination from a recognised university.
  • To pursue visual merchandising courses, candidates can be from any discipline.

Visual Merchandising Entrance Exams

Most institutes accept the scores of national level entrance exams like NIFT entrance exam, FDDI AIST, etc to offer admission to candidates in visual merchandising courses. Many institutes also conducts their own aptitude tests and interviews for visual merchandising courses. There are also institutes that offers direct admission to candidates without any entrance test or interview. 

Required skills

Creativity is the key skill to become a visual merchandiser/store manager/brand manager. Besides, candidates must have technical and design expertise. Check below the skills required for visual merchandising.


Technical knowhow

Sense of design

Ability to think logically

Leadership skills

Analytical skills

Communication skills

Problem solving skills

Visual Merchandising Courses

Various institutions in the country offer a number of certificate, diploma, degree and post-graduation programmes in Visual Merchandising. The average fee required to pursue diploma courses in Visual Merchandising is Rs 4 lakh. For admission to post graduate programme, the average fee required is Rs 5 lakh.

Visual Merchandising Syllabus

Visual Merchandising course aims to impart candidates both theoretical and practical knowledge. During the course, students are first taught the important concepts of Visual Merchandising. After this, they are taught how to use them in real life scenario. The subjects taught in Visual Merchandising are given below.

Fundamentals of Visual Merchandising

Importance of shopping environment

Elemets and Principles of design

Material Exploration

Colour Phycology

Exterior and Interior Presentation

Lighting Design

Props, Fixtures and Signage

Display Error Management

Consumer Behaviour

Trend Analysis and Forecasting


Vender Management

Visual Principles and Systems

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Visual Merchandising Jobs and Career Opportunities

Visual Merchandising offers a very attractive career. Candidates after completing the course are offered job profiles like Visual Merchandiser, Store Manager, Merchandising Consultant etc. Depending on qualification and experience, candidates can expect to be paid well in this career option. As a fresher, candidates are offered average salary of Rs 3 lakh to Rs 4 lakh per annum.

Job Profiles

Average Salary per annum

Visual Merchandiser

Rs 3 lakh and above

Store Manager

Rs 3 lakh and above

Merchandising Consultant

Rs 7 lakh and above

Brand Manager

Rs 9 lakh and above

Source: Payscale

Scope in Visual Merchandising: Top Companies

Apparel outlets, fashion houses, hire graduates in Visual Merchandising marketing companies, retail outlets. Listed below are the top companies that recruits candidates in this field.

Top companies

Big Bazaar


Shoppers stop


Godrej and Boyce

Reliance Group

Aditya Birla Group

Provogue India Limited

FAQs on Visual Merchandising

Q. What exactly does a visual merchandiser do?

A. A visual merchandiser uses his/her design skills in order to promote the image, products and services of a retail business or any other organisation. A visual merchandiser creates product displays that are eye-catching and ensures that the store layout is such that customers can easily navigate through it and are encouraged to buy.

Q. How much money does a visual merchandiser make?

A. Freshers who are hired as visual merchandisers earn between Rs 3 to Rs 4 lakhs. As an individual gains experience in this field, he/she can earn close to Rs 12 lakhs per annum.

Q. What education do you need to be a visual merchandiser?

A. Candidates need to have completed their 10+2 level education from a recognised board in order to pursue a graduation course in visual merchandising. Further, to become a visual merchandiser, one needs to have a basic graduation degree or diploma in this field.

Q. What jobs are available to visual merchandisers?

A. The career choices available in the field of visual merchandising include visual merchandiser, visual merchandising coordinator, layout designer, store manager, brand manager, merchandising consultant, etc.

Q. What is taught in visual merchandising course?

A. A visual merchandising course is a mix of theoretical as well as practical knowledge. Some topics that are taught to students in such a course are listed below:

  • Fundamentals of Visual Merchandising 
  • Importance of Shopping Environment
  • Elements and Principles of Design
  • Material Exploration
  • Color Phycology
  • Exterior and Interior Presentation
  • Lighting Design 
  • Props, Fixtures and Signage
  • Display Error Management
  • Consumer Behaviour
  • Trend Analysis and Forecasting
  • CAD
  • Vendor Management
  • Draping Style and Mannequin Placement
  • Visual Principles and Systems
  • Computer Application in Art and Design

Popular Visual Merchandising Colleges in India

Following are the most popular Visual Merchandising Colleges in India. Learn more about these Visual Merchandising colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
2 Courses
88.5 K - 1.42 L

#5 Shiksha Collections

1.04 L

#7 Shiksha Collections

2 Courses
70.8 K - 82.6 K

Top 20 in India

1 Course
2.25 L

#21 Shiksha Collections

9.24 L - 12.9 L

#7 India Today

Top 10 in Gujarat

Popular Private Visual Merchandising Colleges in India

2.2 L
3.67 LPA

Top 10 in Gujarat

2.74 L

Top 20 in India

4 Courses
65 K

Top 10 in Delhi

11.17 L - 15.66 L

Top 20 in India

10.63 L

Top 10 in Karnataka

Top 10 in Tamil Nadu

Popular Visual Merchandising UG Courses in India

Following are the most popular Visual Merchandising UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Visual Merchandising PG Courses in India

Following are the most popular Visual Merchandising PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses


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