Visual Merchandising: Course Details, Eligibility, Syllabus, Jobs, Career Opportunities & Top Companies

Visual Merchandising is the art of presenting a product or service creatively to clients to boost sales. With the malls, retail outlets and boutiques mushrooming across the country, visual merchandising has become a lucrative career field.

Candidates who wish to make their career in visual merchandising can pursue diploma/degree/post-graduation/certificate courses in this field. The basic eligibility required to apply for visual merchandising courses in various institutes/colleges/universities is 10+2. The course would cost candidates approximately 4 lakh to 5 lakh (varies from institute to institute). The career choices in the field of visual merchandising are visual merchandiser, visual merchandising manager, visual merchandising coordinator, visual manager etc.

To know more about Visual Merchandising, candidates can read the article further.

Visual Merchandising Highlights

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Visual Merchandising Eligibility Criteria

Candidates need to fulfil the following eligibility criteria to apply for Visual Merchandising.

• For admission to undergraduate or diploma courses in visual merchandising, candidates must have passed 10+2 from a recognised board.
• For postgraduate courses, candidates must have passed graduation or equivalent examination from a recognised university.
• To pursue visual merchandising courses, candidates can be from any discipline.

Visual Merchandising Courses

The visual merchandising course is available in many specialisations for candidates to choose from. These specialisations are mentioned in the table below.

Visual Merchandising Entrance Exams

Most institutes accept the scores of national-level entrance exams to offer admission to candidates in visual merchandising courses. Many institutes also conduct their aptitude tests and interviews for visual merchandising courses. Some institutes offer direct admission to candidates without any entrance test or interview.

Visual Merchandising Skills Required

Creativity is the key skill to becoming a visual merchandiser/store manager/brand manager. Besides, candidates must have technical and design expertise. Check below the skills required for visual merchandising.

Visual Merchandising Syllabus

The Visual Merchandising course aims to impart candidates with both theoretical and practical knowledge. During the course, students are first taught the important concepts of Visual Merchandising. After this, they are taught how to use them in real-life scenarios. The subjects taught in Visual Merchandising are given below.

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Career in Visual Merchandising 

Visual Merchandising offers a very attractive career. Candidates after completing the course are offered job profiles like Visual Merchandiser, Store Manager, Merchandising Consultant etc. Depending on qualification and experience, candidates can expect to be paid well in this career option. As fresher, candidates are offered an average salary of Rs 3 lakh to Rs 4 lakh per annum.

Top Recruiters in Visual Merchandising

Apparel outlets, fashion houses, hire graduates in Visual Merchandising marketing companies, and retail outlets. Listed below are the top companies that recruits candidates in this field.

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