IIM Bangalore - Consumer Behaviour
- Offered byedX
Consumer Behaviour at edX Overview
Consumer Behaviour
at edX
Develop conceptual skills through Consumer Behaviour course.
Duration | 8 hours |
Total fee | Free |
Mode of learning | Online |
Schedule type | Self paced |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Consumer Behaviour at edX Highlights
Consumer Behaviour
at edX
- Offered By ESSEC Business School
- Add a Verified Certificate for ?10533
- Career Building Sessions
- Self paced Course
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Consumer Behaviour at edX Course details
Consumer Behaviour
at edX
Skills you will learn
What are the course deliverables?
- An understanding of the basics of Consumer Behaviour
- Theories of Segmentation and Brand Positioning
- Consumer Decision Making
- Perception
- Learning Analysis of practical application of Consumer Behaviour
More about this course
- The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .
Consumer Behaviour at edX Curriculum
Consumer Behaviour
at edX
Week 1: Introduction to Consumer Behaviour
Week 2: Segmentation and Brand Positioning
Week 3: Consumer Decision Making
Week 4: Perception
Week 5: Learning
Week 6: Consumer Behaviour in Practice
Consumer Behaviour at edX Entry Requirements
Consumer Behaviour
at edX
Eligibility criteria
- This is a course in basic Principles of Management. A reading of any textbook on this title will enable the participants to gain more value from the case.
Conditional Offer
- Not mentioned
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Consumer Behaviour
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