edX
edX Logo

IIM Bangalore - Consumer Behaviour 

  • Offered byedX

Consumer Behaviour
 at 
edX 
Overview

Develop conceptual skills through Consumer Behaviour course.

Duration

8 hours

Total fee

Free

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Consumer Behaviour
 at 
edX 
Highlights

  • Offered By ESSEC Business School
  • Add a Verified Certificate for ?10533
  • Career Building Sessions
  • Self paced Course
Read more
Details Icon

Consumer Behaviour
 at 
edX 
Course details

What are the course deliverables?
  • An understanding of the basics of Consumer Behaviour
  • Theories of Segmentation and Brand Positioning
  • Consumer Decision Making
  • Perception
  • Learning Analysis of practical application of Consumer Behaviour
More about this course
  • The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .

Consumer Behaviour
 at 
edX 
Curriculum

Week 1: Introduction to Consumer Behaviour

Week 2: Segmentation and Brand Positioning

Week 3: Consumer Decision Making

Week 4: Perception

Week 5: Learning

Week 6: Consumer Behaviour in Practice

Consumer Behaviour
 at 
edX 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Other courses offered by edX

1.17 L
6 months
– / –
60.55 K
10 months
– / –
8.27 K
6 weeks
– / –
Free
2 weeks
Beginner
View Other 353 CoursesRight Arrow Icon
qna

Consumer Behaviour
 at 
edX 

Student Forum

chatAnything you would want to ask experts?
Write here...