Creating and Measuring Success in eCommerce
- Offered byFutureLearn
Creating and Measuring Success in eCommerce at FutureLearn Overview
Creating and Measuring Success in eCommerce
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Creating and Measuring Success in eCommerce
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Creating and Measuring Success in eCommerce at FutureLearn Highlights
Creating and Measuring Success in eCommerce
at FutureLearn
- Earn a certificate of completion from Colin Lewis
Creating and Measuring Success in eCommerce at FutureLearn Course details
Creating and Measuring Success in eCommerce
at FutureLearn
More about this course
- The focus of this course will be site performance and how to develop frameworks, policies, and processes to lead your business to success
- Built your eCommerce site, you need to know whether it's successful or not in order to plan and adapt for the future
- Discuss what performance means and assess the key performance indicators (KPIs) that matter in eCommerce
- By understanding KPIs, you can match your performance against them and act proactively to boost your success
- Having an efficient team and a solid set of processes is vital to succeeding in eCommerce
- Look at how to structure an effective eCommerce team, from the different roles to the responsibilities that need to be allocated
- Look at the logistical management and fulfilment of orders; how to structure the processes and optimise the workflow to get your products to customers in the quickest and easiest way
- The final topic on this course explores why customer service is key to success in eCommerce and how best to deliver it
- This will include managing customer enquiries, shipping policies, and delivery schedules, and how to signpost this to customers to further improve the customer experience
Creating and Measuring Success in eCommerce at FutureLearn Curriculum
Creating and Measuring Success in eCommerce
at FutureLearn
The art of persuasion and the power of influence
Welcome to the course
Working with influencers
Applying the rules of persuasion
Weekly wrap up
Measuring success and roles and responsibilities
Welcome to Week 2
Measuring performance: metrics and KPIs
eCommerce roles and responsibilities
Weekly wrap up
Order fulfilment: picking, packaging, delivery and customer service
Welcome to Week 3
Get a competitive edge: understand the competition
Order fulfilment: getting orders to customers
Customer service and support
Course wrap up
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