Boston University - Digital Product Management

3.0 /5

Digital Product Management
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Overview

Understanding user needs and behaviors is central to creating successful digital products

Skills you will learn

Who should do this course?

Recent college graduates with backgrounds in computer science, information technology, or related fields interested in pursuing a career in digital product management

What are the course deliverables?

Understand the principles and processes for developing product roadmaps
Tools and methods for generating and validating user needs, ideas, co-creation, and mapping the findings into product and market requirements and positioning documents
Techniques for oversight of agile development, rapid prototyping, experimentation, and risk management with object-oriented development, data, and analytics tools sets
Techniques for planning, oversight, and launch of products and software, including tracking and system-level optimization of social media metrics
Life cycle management of products and services including versioning and pricing
Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
Understand the variations in product management practices across different organizations and emergent digital markets
Alternative ways to drive digital business innovation in your company

More about this course

The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle
In this Product Management MicroMasters program, you will gain hands-on experience in creating product roadmaps, taking products from initial concept through user research, co-creation, and rapid prototyping, agile and lean management practices for creating software and digital products, social media and market testing methods, applying perspective from best practices in platform-based strategies
The MicroMasters program concludes with two courses that leverage object-oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth