Enterprise Selling 

Understanding of the role of marketing and how business unit decisions impact the marketing function

Compare and contrast enterprise buyer behavior versus consumer buyer behavior

Understand how enterprise buyer behavior and marketing plan decisions dictate the selling effort

Understand the sales funnel concept and how opportunity management drives revenue

Explain the processes of demand generation and customer acquisition

Conduct prospecting exercises using industry-proven methodologies and cadences

Understand the enterprise sales conversation framework

Explain the keys to success in the first few minutes of a sales conversation

Understand the various questioning & discovery methodologies

Explain the keys to successfully presenting value proposition

Explain the processes and methods for handling objections and gaining commitment

Analyze and conduct enterprise sales conversations

Selling is one of the most crucial and oldest professions and it is an extremely marketable skill for most consulting, management and executive positions

In fact, for many careers in business, the starting point is sales

In this course you will get the chance to learn how to "sell" to senior executives in enterprises