Grow and Scale Your eCommerce Business
- Offered byFutureLearn
Grow and Scale Your eCommerce Business at FutureLearn Overview
Grow and Scale Your eCommerce Business
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Grow and Scale Your eCommerce Business
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Grow and Scale Your eCommerce Business at FutureLearn Highlights
Grow and Scale Your eCommerce Business
at FutureLearn
- Earn a certificate of completion from FutureLearn
Grow and Scale Your eCommerce Business at FutureLearn Course details
Grow and Scale Your eCommerce Business
at FutureLearn
Skills you will learn
More about this course
- Look at how to put together an effective plan that addresses all of these areas
- You'll set your desired business outcomes and answer the fundamental question of how to make money with your eCommerce store
- Part of the customer journey is finding the products the customer wants to buy
- This course will help you make this whole experience as easy and seamless as possible so that you can design an experience that always leads customers to your desired business outcome
- Assess the customer journey and the sequence of interactions they go through when visiting a site
- Then, to improve the discovery of your products, you'll learn how to create a product page that supports successful searches, both on your site and search engines
- Effective customer acquisition is about understanding paid, earned, and owned media and channels
- The course will show you how to drive traffic to your site using these channels and where you should spend your time and money
- Evaluate the suitability of different media and look at how you can utilise social channels for eCommerce
- Conversion rate optimisation (CRO) is the process of increasing the number of website visitors you convert into customers
- By exploring how best to increase the CRO percentage, you'll better understand conversion rates in eCommerce and increase your chance of success
Grow and Scale Your eCommerce Business at FutureLearn Curriculum
Grow and Scale Your eCommerce Business
at FutureLearn
Growing your eCommerce store
Welcome to the course
Introducing the 4Cs
Choosing customer acquisition tactics
What are the best customer acquisition tactics?
Weekly wrap up
Channels: driving growth by adding new sales channels
Welcome to Week 2
Grow your eCommerce store using multiple channels
Social media as a sales channel
Google Shopping as a sales channel
Messaging apps as a sales and customer service channel
Weekly wrap up
Turn visitors into paying customers
Welcome to Week 3
The importance of a great customer journey
Conversion rate optimisation: turning visitors into customers
Improving conversion rates
Addressing shopping cart abandonment
Course wrap up
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