Emory University - Introduction to Social Media Analytics
- Offered byCoursera
- Public/Government Institute
Introduction to Social Media Analytics at Coursera Overview
Duration | 9 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
Introduction to Social Media Analytics at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Introduction to Social Media Analytics at Coursera Course details
- Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers' social media activity as the 'voice of the consumer,' this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research. Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers' perceptions of the brand. Learners will have the opportunity to assess data and discern how to "listen" to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.
Introduction to Social Media Analytics at Coursera Curriculum
Basics of Social Media Listening
Social Media Monitoring - Part 1
Social Media Monitoring - Part 2
Social Media Monitoring - Part 3
Social Media Monitoring Versus Listening: Does it Matter?
Unlocking Value from Social Data
Module 1 - Practice Quiz
Opinion Science and Dynamics
Opinion Science and Dynamics - Part 1
Opinion Science and Dynamics - Part 2
Opinion Science and Dynamics - Part 3
Opinion Science and Dynamics - Part 4
Online Reviews Rate High for Customer Insights
Better Customer Insight - in Real Time
Practice Quiz
Crimson Hexagon Walkthrough
Platforms - Part 1
Platforms - Part 2
Platforms - Part 3
Platforms - Part 4
Platforms - Part 5
Applications of Social Media Monitoring
Practice Quiz
Applying Analytics to Social Media Activity
Exercise
Finding the Right Role for Social Media in Innovation
The Customer Profile: Your Brand?s Secret Weapon
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