Research and Prepare: Understand eCommerce Customers, Products, and Propositions
- Offered byFutureLearn
Research and Prepare: Understand eCommerce Customers, Products, and Propositions at FutureLearn Overview
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
at FutureLearn
Duration | 3 weeks |
Total fee | ₹900 |
Mode of learning | Online |
Credential | Certificate |
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
Table of content
- Overview
- Highlights
- Course Details
- Curriculum
Research and Prepare: Understand eCommerce Customers, Products, and Propositions at FutureLearn Highlights
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
at FutureLearn
- Earn a certificate of completion from FutureLearn
Research and Prepare: Understand eCommerce Customers, Products, and Propositions at FutureLearn Course details
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
at FutureLearn
Skills you will learn
More about this course
- It's difficult to create a successful eCommerce site if you don't know who your customer is
- Without understanding your target audience, you won't know what will work and what won't.
- On this course, you'll discover how to select, segment, and target your market through creating personas
- This will help you adapt your eCommerce business and marketing to better suit your customer and increase conversions
- To truly know your target customer and understand their problems and perspective, you need to create a buyer or customer persona
- This will give you a representation of your typical customer and encompasses important characteristics to help you adapt to their needs
- Learn how to build customer personas, what content to write for them, and why they are useful tools for eCommerce
- This will give you a foundation to start thinking about customer propositions
Research and Prepare: Understand eCommerce Customers, Products, and Propositions at FutureLearn Curriculum
Research and Prepare: Understand eCommerce Customers, Products, and Propositions
at FutureLearn
Discover your customers
Welcome to the course
Select, segment and target customers
Introduction to customer personas
How to create a customer persona
Weekly wrap up
Winning on the 'digital shelf'
Welcome to Week 2
How customers browse, discover and purchase products
How shoppers discover and engage with your homepage
How shoppers discover and engage with category pages
How shoppers discover and engage with product pages
Creating great imagery
Weekly wrap up
Customer propositions and the role of ratings and reviews
Welcome to Week 3
Value propositions: why should anyone buy from you?
The importance of ratings and reviews
How to collect ratings and reviews
Course wrap up
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