Revenue Management 360

Offered byeCornell

Revenue Management 360
at
eCornell
Overview

Maximizing profits through strategic pricing, demand forecasting, and inventory control: Revenue Management 360 for optimal business performance and growth

Duration	9 months
Start from	Start Now
Total fee	₹6.68 Lakh
Mode of learning	Online
Official Website	Go to Website
Credential	Certificate

Revenue Management 360
at
eCornell
Highlights

Earn a certificate of completion from eCornell
Learn from expert faculty
Real world projects

Revenue Management 360
at
eCornell
Course details

Skills you will learn

Marketing Brand Strategy Forecasting

Who should do this course?

General managers
Revenue and finance managers
Hospitality professionals responsible for financial success

What are the course deliverables?

Describe hotel revenue management and its benefits and understand how to recommend room rates
Implement strategies to increase revenue during different seasons
Apply length-of-stay controls to your hotel
Develop an overbooking approach and manage the issues associated with it
Make the correct group-management decisions

More about this course

Revenue management is cross-functional and cross-disciplinary. The courses provide the skills you need to maximize revenue in today’s complex global market
Take a strategic approach that enables your team to push the levers that drive profits and performance
This certificate consists of 18 two-week courses - 14 core and 4 elective courses - and provides you with in-depth training in the principles of revenue-cycle analysis and management and practice applying these principles
Create and manage customer demand, establish a marketing strategy built around well-designed control systems, and fine-tune yield management in your market

Revenue Management 360
at
eCornell
Curriculum

Introduction to Hotel Revenue Management

Forecasting and Availability Controls in Hotel Revenue Management

Pricing Strategy and Distribution Channels in Hotel Revenue Management

Overbooking Practices in Hotel Revenue Management

Non-Traditional Applications of Hotel Revenue Management

Price and Inventory Controls

Price Sensitivity and Pricing Decisions

Segmentation and Price Optimization

Displacement and Negotiated Pricing

Search Engines and Online Selling: Stimulating Incremental Demand

Understanding Financial Statements

Using Ratio Analysis to Evaluate Financial Performance

Marketing the Hospitality Brand Through Digital Media

Implementing Brand Strategy Through Digital Media

Electives (4 Courses)

Hospitality Symposium

Revenue Management 360
at
eCornell
Faculty details

Alex Susskind

Alex Susskind is a Professor of Food and Beverage Management and is currently serving as the Associate Dean for Academic Affairs. Professor Susskind earned his Ph.D. in Communication from Michigan State University with a specialization in organizational communication and his MBA with a concentration in personnel and human relations.

Sheryl E. Kimes

Sheryl E. Kimes is an emeritus Professor of Operations Management at Cornell University’s Nolan School of Hotel Administration. From 2005 to 2006, she served as interim dean of the school, and from 2001 to 2005, she served as the school’s Richard and Monene P. Bradley Director of Graduate Studies. Dr. Kimes specializes in revenue management, restaurant revenue management, and service operations management.