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Use content marketing research to drive traffic, engagement and sales 

  • Offered byCXL

Use content marketing research to drive traffic, engagement and sales
 at 
CXL 
Overview

Duration

1 - 2 hours

Mode of learning

Online

Official Website

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Credential

Certificate

Use content marketing research to drive traffic, engagement and sales
Table of content
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  • Overview
  • Highlights
  • Course Details
  • Curriculum

Use content marketing research to drive traffic, engagement and sales
 at 
CXL 
Highlights

  • Earn a certificate after completion of course
  • 7-day no questions asked money-back period
  • 7 downloadable resources
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Use content marketing research to drive traffic, engagement and sales
 at 
CXL 
Course details

Who should do this course?

This course is for you if you are responsible for:

Content marketers looking to improve the impact of their content strategy

SEO professionals who want to create content that ranks and drives traffic

Growth marketers focused on content-driven customer acquisition

Business owners who want to develop a data-backed content marketing plan

Anyone responsible for content creation, strategy, or audience engagement

What are the course deliverables?

Use research to develop content that resonates with your audience

Identify high-performing topics that drive traffic and conversions

Analyze competitor content to find gaps and opportunities

Leverage SEO, social listening, and audience data for content decisions

Build a content marketing strategy that delivers measurable business impact

More about this course

Guessing what your audience wants leads to wasted time and missed opportunities

This course is built for marketers who want to create content that drives real traffic, engagement, and conversions

Every framework is tested, and every strategy is designed to help you uncover high-impact topics, analyze competitors, and build a research-backed content strategy that fuels business growth

Learn how to stop creating content that gets ignored and start producing assets that rank and generate results

Use content marketing research to drive traffic, engagement and sales
 at 
CXL 
Curriculum

What should you cover

Topics Covered: Overcome the burden of historical content marketing “strategies”
 

How will you distribute the content

Learn to frame content to make it more searchable, shareable, and linkable
 

Audits and research

Traditional content research looks only at absolute numbers of links, shares, or traffic
But unearthing the best opportunities requires adding a bit of context
Discover how to fold that ultra-valuable analysis into your content audits
 

Identifying themes and topics

Learn how to distill data points into relevant themes, then translate those themes onto the highest-value content ideas for your site
Topics Covered: Know how to code your content
 

Translating topics into strategy

Learn the keys to ensure that you execute effectively on your great ideas—over and over again
Topics Covered: Learn to avoid the trap of derivative content

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Use content marketing research to drive traffic, engagement and sales
 at 
CXL 

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