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MIT USA
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Systematic Innovation of Products, Processes, and Services 
offered by MIT USA

  • Private University
  • Institute Icon168 acre campus
  • Estd. 1861

Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Overview

Explores the process of systematic innovation in product development, business processes, and service design

Duration

8 days

Total fee

₹6.92 Lakh

Mode of learning

Online

Schedule type

Self paced

Course Level

UG Certificate

Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Highlights

  • Efforts of 4 hours/day
Details Icon

Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Course details

Skills you will learn
MarketingDigital marketingOperations
Who should do this course?
  • For VP of Product and Service Management, Business Development Manager, Director of Technology, Director of Process Engineering, Design Director, Development Manager
What are the course deliverables?
  • Digital Business & IT
  • Marketing
  • Operations
  • Strategy & Innovation
More about this course
  • This two week dynamic work design program blends the perspectives of marketing, design, and engineering into a systematic approach to delivering innovation, and presents methods that can be put into immediate practice
  • The goal of this program is to help participants become systematic about innovation in order to create value for their businesses and their customers in the globally connected market

Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Curriculum

Why the process of innovation can be systematic'structured, reliable, and repeatable

When it makes sense for entrepreneurial firms to compete directly with established firms

How to evaluate market opportunities and identify customer needs in a systematic way

What actions you must take to capture some of the value you create with new products and services

How to structure an effective concept development process

How design iterations, project milestones, and reviews can be used to manage a staged or spiral process

Faculty Icon

Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Faculty details

Geoffrey Parker
Geoffrey Parker is a Professor of Engineering and a Director in the Master of Engineering Management Program at Dartmouth's Thayer School of Engineering
Steven Eppinger
Steven Eppinger is Professor of Management Science and Innovation at the Massachusetts Institute of Technology Sloan School of Management where he holds the General Motors Leaders for Global Operations Chair. Prof. Eppinger teaches interdisciplinary courses at both the master's and executive levels in product design and innovation, engineering project management, and digital product management.
Pierre Azoulay
Pierre Azoulay is the International Programs Professor of Management at the MIT Sloan School of Management, and a Research Associate at the National Bureau of Economic Research
Catherine Tucker
Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program

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Systematic Innovation of Products, Processes, and Services
 at 
MIT USA 
Contact Information

Address

77 Massachusetts Ave, Cambridge, MA 02139, USA
Cambridge ( Massachusetts)

Phone
617-253-1000
Email
gradadmissions@mit.edu
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