Certificate Programme in Web Analytics for Digital Marketers offered by All India Management Association
- Private Institute
- Estd. 1993
Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Overview
Duration | 2 months |
Total fee | ₹7,080 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
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Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Highlights
- Earn a certificate after completion of the course
- Placement assistance facility available
- LMS to access study resources
Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Course details
For entrepreneurs, working professionals and fresh graduates, who want to make advancement in their career and job prospects through the most sought, Digital Marketing skills
This course will help you precisely understand and study customer’s behavior on your website & mobile apps, which shall in turn aid you in devising your future marketing strategies
Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Curriculum
Understanding Web Analytics
Web analytics basics
How reporting tools works
Setting up Google Analytics, Functioning of Google Analytics
Understanding Google Analytics Insight
Tracking traffic volume
Understanding basic traffic metrics
Tracking referrers
Understanding cookie tracker, Types of cookie tracking used by Google
Exit Rate, Bounce and Bounce rate
Measuring best referrers
Understanding referrers
Understanding referring site data
Tracking referring keywords
Measuring visit quality
Setting quality targets
Applying targets
Handling bounce rates
Using convention goals
Determining key performance indicators
Defining conversion goals
Monetary value of goals
Setting up goal tracking
Interpreting conversion data
Using goal funnels, Importance of funnels
Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Entry Requirements
- N/A
Candidate must have passed 10+2 from a recognized board.
Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Admission Process
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Certificate Programme in Web Analytics for Digital Marketers at All India Management Association Contact Information
AIMA - Centre for Management Education,
15, Link Road, opp. Metro Pillar no. 26
Delhi
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