Discontinued (Aug 2024)- Digital and Social Media Marketing
offered by IIM Ahmedabad

3.8 /5

(6 Reviews)

Public/Government Institute
Estd. 1961

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Overview

Duration	4 days
Mode of learning	Online
Schedule type	Self paced
Difficulty level	Intermediate
Official Website	Go to Website
Credential	Certificate
Future job roles	Digital Marketing Analyst , Senior Marketing Officer, Chief Content Officer , Digital Marketing Strategist , SEM Executive

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Highlights

Certificate of Completion from IIM Ahmedabad
Early Bird Offer
IIM Alumni Status

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Course details

Skills you will learn

Marketing Digital marketing Content marketing Advertising Social media marketing

Who should do this course?

Middle and senior level managers with 8-15 years of experience in public, private and not-for-profit governmental organisations and multinationals
Managers/Executives that are in charge of creating and implementing digital marketing strategies and initiatives in their respective companies
Executives/owners of SMEs

More about this course

As customers spend more of their time on the digital medium, to engage them, companies are focusing more of their efforts on digital and social media marketing. At the same time, the field of digital marketing itself is evolving and changing rapidly. This programme is targeted at addressing the challenges that face today's digital marketers: they need to understand and keep track of effective digital and social media marketing strategies, and also have a clear picture of what digital techniques to use, where and when.

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Curriculum

Engaging with a new consumer generation

Content marketing

Harnessing Social Media for advertising, listening, content creation, sharing and building loyalty and advocacy

Search marketing

Location based mobile digital marketing

Digital marketing and Digital business models

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Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Students Ratings & Reviews

3.8/5

6 Ratings

4-5
2
3-4
1
2-3
3

Parul Tiwari

Discontinued (Aug 2024)- Digital and Social Media Marketing

Offered by IIM Ahmedabad - Indian Institute of Management

Learning Experience: Learning experience was very good

Faculty: Faculty was good polite in nature Course Curriculum can be termed as a combination of the syllabus, course design, classes timetable as well as lesson plans for the subject

Course Support: Good

Reviewed on 12 Mar 2023Read More

Danish Ahmed

Discontinued (Aug 2024)- Digital and Social Media Marketing

Offered by IIM Ahmedabad - Indian Institute of Management

Learning Experience: CCNA is a excellent certification for someone who have passion for netowrking technologies and have the eager to stay updated with the new technologies in order to shine in the career. Thank you.

Faculty: Faculty was good polite in nature

Course Support: Good

Reviewed on 12 Mar 2023Read More

Rachna wadia

Discontinued (Aug 2024)- Digital and Social Media Marketing

Offered by IIM Ahmedabad - Indian Institute of Management

Learning Experience: Good platform and good experience

Faculty: Faculty 's is good approaching then good quality of lectures very easy prectical live session is best I like course is very easy and very easy structure and good platform

Course Support: Then very good course and happy student this course

Reviewed on 7 Jan 2023Read More

NImit Atri

Discontinued (Aug 2024)- Digital and Social Media Marketing

Offered by IIM Ahmedabad - Indian Institute of Management

Other: A great course from a great source. Thorogh, detailed and great. The faculty and the curriculum are both one of the better ones in the business.

Reviewed on 13 Oct 2020Read More

Deepika

Discontinued (Aug 2024)- Digital and Social Media Marketing

Offered by IIM Ahmedabad - Indian Institute of Management

Other: They claim to provide an advanced digital marketing training. But I joined as an experienced marketer to upskill, and the training was only basic. It's good for freshers...

Reviewed on 26 Jun 2020Read More

View All 5 Reviews

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad

Frequently Asked Questions

Q: Is IIM Ahmedabad costly?

The total course fee for PGP offered at IIM Ahmedabad is INR 23 Lacs. IIM A charges INR 18 Lacs as its course fees. This includes academic support, tuition, accommodation, basic healthcare, medical insurance and alumni association membership fee. This will also include books, case study materials, etc. This fee does not include mess fees, laptop, travel or personal expenses etc. Other expenses (academic) and living (including recreation) in Ahmedabad for 2 years costs another INR 2 Lacs.

View other answers

Upvote

Q: How is PGPX different from other programmes at IIMA?

While all the courses at IIMA are full-time and residential, the PGPX is a one-year programme while PGP is for two years. The PGPX orientation is to give a general management perspective to a management executive, whereas the PGP is focused on Functional and Operational Management. On successful completion, students are given a Master of Business Administration degree.

Upvote

Q: What is the success rate of campus placements at IIM Ahmedabad?

The key highlights of IIM Ahmedabad placements over the past three years for PGP, PGP FABM and PGPX programs are presented below:

Particulars	PGP Placement Statistics (2021)	PGP Placement Statistics (2022)	PGP Placement Statistics (2023)
Highest package	INR 55 LPA	INR 61.48 LPA	INR 146 LPA
Average package	INR 27.54 LPA	INR 32.79 LPA	INR 34.45 LPA
Median package	INR 27.6 LPA	INR 31.49 LPA	INR 31.58 LPA
Lowest package	INR 11 LPA	INR 17.5 LPA	INR 18.05 LPA
Roles offered	170	220	280
Offers accepted	374	382	385
Students placed	374	382	385
Students opted out	14	3	4
Companies visited	131	190	188
Particulars	PGP FABM Placement Statistics (2021)	PGP FABM Placement Statistics (2022)	PGP FABM Placement Statistics (2023)
Highest package	INR 27.82 LPA	INR 33.83 LPA	INR 33.39 LPA
Average package	INR 17.79 LPA	INR 21.49 LPA	INR 20.11 LPA
Median package	INR 16.84 LPA	INR 20 LPA	INR 20 LPA
Lowest package	INR 12 LPA	INR 12.85 LPA	INR 14.97 LPA
Companies visited	30	56	32
Offers accepted / Students placed	44	47	46
Eligible students	45	48	47
Students opted out	1	1	1
Students not placed	0	0	0
Particulars	PGPX Placement Statistics (2022)	PGPX Placement Statistics (2023)	PGPX Placement Statistics (2024)
Highest package	INR 75.2 LPA	INR 108 LPA	INR 54.8 LPA
Average package	INR 38.64 LPA	INR 35.68 LPA	INR 36.41 LPA
Median package	INR 36.25 LPA	INR 33.05 LPA	INR 35 LPA
Lowest package	INR 25.5 LPA	INR 18 LPA	INR 21.46 LPA
Offers made	172	178	150
Offers accepted	119	128	121

Upvote

Q: Which course should I choose at IIM Ahmedabad for best career option?

All the courses offered by IIM Ahmedabad are career-oriented. However, every program offered at IIMA has different objective. The PGP program of IIM Ahmedabad is the flagship program, which purely suits students who want to build their career in Core Management. Further, the PGP FABM program will suit students who want to build their career in the field of Agriculture. The PGPX program is meant for students with work experience.

The key highlights of IIM Ahmedabad placements over the past three years for PGP, PGP FABM and PGPX programs are presented below:

Particulars	PGP Placement Statistics (2021)	PGP Placement Statistics (2022)	PGP Placement Statistics (2023)
Highest package	INR 55 LPA	INR 61.48 LPA	INR 146 LPA
Average package	INR 27.54 LPA	INR 32.79 LPA	INR 34.45 LPA
Median package	INR 27.6 LPA	INR 31.49 LPA	INR 31.58 LPA
Lowest package	INR 11 LPA	INR 17.5 LPA	INR 18.05 LPA
Roles offered	170	220	280
Offers accepted	374	382	385
Students placed	374	382	385
Students opted out	14	3	4
Companies visited	131	190	188
Particulars	PGP FABM Placement Statistics (2021)	PGP FABM Placement Statistics (2022)	PGP FABM Placement Statistics (2023)
Highest package	INR 27.82 LPA	INR 33.83 LPA	INR 33.39 LPA
Average package	INR 17.79 LPA	INR 21.49 LPA	INR 20.11 LPA
Median package	INR 16.84 LPA	INR 20 LPA	INR 20 LPA
Lowest package	INR 12 LPA	INR 12.85 LPA	INR 14.97 LPA
Companies visited	30	56	32
Offers accepted / Students placed	44	47	46
Eligible students	45	48	47
Students opted out	1	1	1
Students not placed	0	0	0
Particulars	PGPX Placement Statistics (2022)	PGPX Placement Statistics (2023)	PGPX Placement Statistics (2024)
Highest package	INR 75.2 LPA	INR 108 LPA	INR 54.8 LPA
Average package	INR 38.64 LPA	INR 35.68 LPA	INR 36.41 LPA
Median package	INR 36.25 LPA	INR 33.05 LPA	INR 35 LPA
Lowest package	INR 25.5 LPA	INR 18 LPA	INR 21.46 LPA
Offers made	172	178	150
Offers accepted	119	128	121

Upvote

Q: What is the salary package offered during IIM Ahmedabad placements?

The salary package offered during IIM Ahmedabad PGPX placements over the past three years is presented below:

Particulars	PGPX Placement Statistics (2022)	PGPX Placement Statistics (2023)	PGPX Placement Statistics (2024)
Highest package	INR 75.2 LPA	INR 1.08 CPA	INR 54.8 LPA
Average package	INR 38.64 LPA	INR 35.68 LPA	INR 36.41 LPA
Median package	INR 36.25 LPA	INR 33.05 LPA	INR 35 LPA
Lowest package	INR 25.50 LPA	INR 18 LPA	INR 21.46 LPA

Further, the salary package offered during PGP and PGP FABM placements over the past three years is presented below:

Particulars	PGP Placement Statistics (2021)	PGP Placement Statistics (2022)	PGP Placement Statistics (2023)
Highest package	INR 55 LPA	INR 61.48 LPA	INR 1.46 crore per annum
Average package	INR 27.54 LPA	INR 32.79 LPA	INR 34.45 LPA
Median package	INR 27.60 LPA	INR 31.49 LPA	INR 31.58 LPA
Lowest package	INR 11 LPA	INR 17.50 LPA	INR 18.05 LPA
Particulars	PGP FABM Placement Statistics (2021)	PGP-FABM Placement Statistics (2022)	PGP FABM Placement Statistics (2023)
Highest package	INR 27.82 LPA	INR 33.83 LPA	INR 33.39 LPA
Average package	INR 17.79 LPA	INR 21.49 LPA	INR 20.11 LPA
Median package	INR 16.84 LPA	INR 20 LPA	INR 20 LPA
Lowest package	INR 12 LPA	INR 12.85 LPA	INR 14.97 LPA

Note: The mean package is considered as the average package in the above-mentioned table. Further, the Maximum Earning Potential is considered for the salary packages shown above.

Upvote

Discontinued (Aug 2024)- Digital and Social Media Marketing

IIM Ahmedabad

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Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad

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Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Contact Information

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Address

Indian Institute of Management,
Sargam Marg, Vastrapur
Ahmedabad ( Gujarat)

Phone

07926308357

(For general query)

07971523456

(For admission query)

cao@iima.ac.in

(For general query)

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Go to College Website ->

Discontinued (Aug 2024)- Digital and Social Media Marketing
offered by IIM Ahmedabad

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Overview

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Highlights

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Course details

Discontinued (Aug 2024)- Digital and Social Media Marketing
at
IIM Ahmedabad
Curriculum