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IIM Kozhikode
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Discontinued (Dec 2025) Product Strategy For Business Success 
offered by IIM Kozhikode

Star Icon4.0 /5
  • Public/Government Institute
  • Estd. 1996

Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Overview

Gain a comprehensive overview of the product strategy principles and concepts

Duration

12 weeks

Mode of learning

Online

Credential

Certificate

Discontinued (Dec 2025) Product Strategy For Business Success
Table of contents
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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Highlights

  • Earn a certificate of completion from IIM Kozhikode
  • Learn from 122 Video Lectures and Demos
  • 10 Assignments and 10 Case Studies for practical learning
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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Course details

Skills you will learn
MarketingOperationsMarketing CommunicationCommunication skillsBranding
Who should do this course?
  • For Professionals involved at any point or in any function in a product's life cycle
  • For Professionals responsible for product or portfolio strategy
  • For Professionals responsible for driving product development and/or focused on using technology as a competitive differentiator
What are the course deliverables?
  • Define product strategy and its characteristics
  • Identify tools to predict a strategy's success
  • Evaluate operations and planning to build successful strategies
  • Learn to analyse competitor data to your advantage
  • Identify market segments and effectively target groups
  • Build marketing and communications into strategies
More about this course
  • To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme
  • The programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully

Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Curriculum

Module 1: Introduction to Product Strategy

Module 2: Value Creation, Communication and Delivery

Module 3: Strategic Approach for Competitive Advantage in Product Strategy

Module 4: Disruptive Innovation for Successful Product Strategy

Module 5: New Product Development, MVP and MDP

Module 6: Market Segmentation and Market Orientation

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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Faculty details

Atanu Adhikari
Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting programme at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur).

Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Students Ratings & Reviews

4/5
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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 

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Discontinued (Dec 2025) Product Strategy For Business Success
 at 
IIM Kozhikode 
Contact Information

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Address

Indian Institute of Management Kozhikode Campus
Kozhikode ( Kerala)

Phone
0495280301011

(For general query)

04952809100

(For admission query)

Email
admissions@iimk.ac.in
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