Product and Brand Management offered by IIM Rohtak
- Public/Government Institute
- Estd. 2010
Product and Brand Management at IIM Rohtak Overview
Duration | 5 months |
Total fee | ₹60,000 |
Mode of learning | Online |
Credential | Certificate |
- Product and Brand Management Overview
- Product and Brand Management Highlights
- Product and Brand Management Course Details
- Product and Brand Management Curriculum
- Product and Brand Management Faculty
Product and Brand Management at IIM Rohtak Highlights
- Earn a certificate from IIM Rohtak
- Focus case based pedagogy
- Interface with industry experts
- Learn from faculty with rich academic and industry experience
Product and Brand Management at IIM Rohtak Course details
- For aspirants seeking to have fastest career growth into Product Management, Brand Management & Luxury Brand Management Roles
- TAM, SAM Market Analysis
- AARRR & HEART Framework & Cohort Analysis
- MVP & its Importance
- Learn Product Conceptual Design Process
- Applied Product Mix Strategies
- Acquire Abilities to design Brand Management Strategies
- Learn Product Differentiation Strategies
- Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too
- This also demands a proper strategy for building and launching a product or brand in the market so that the brand and product stands out of the crowd and be remembered by the consumers
- Product and Brand Management plays a vital role in business strategy
- By completing this course, students will become expertise in making critical decisions about brand repositioning and extension
- They will get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success
- After taking up this course, students will be able to manage both products and brands to engage more audience.
Product and Brand Management at IIM Rohtak Curriculum
Overview
Product marketing concept and Category Management
MVP and its Importance
User Research Methods
Customer Need Gathering process
User Journey Mapping
Conceptual Design
Wireframe
Applied Analytics in Product and Brand Management
Environmental Analysis
Competitor Analysis
Market Sizing
TAM, SAM, Target Market
R&D, Interviews, Surveys
Managing ProductLifecycle
During crisis, Product Portfolio
Product Mix Strategy.
Segmentation & Product differentiation Strategies.
Pricing Model Strategies
Go to market strategy
MIX Marketing
Acquisition, Activation, Retention, Engagement, Referral Strategies
Product Classification
Building B2B Product
Building B2C
B2C & B2B Scenario
New Product Development Strategy
Competition, Uncovering Needs, Buyer Behavior Analysis.
Qualitative & Quantitative Research Methods.
Product Testing & New Product Pricing
Disruption and Innovation, (including service innovations in e-commerce)
Managing Product and Brand in the Digital Era
Product and Brand Management at IIM Rohtak Faculty details
Other courses offered by IIM Rohtak
Product and Brand Management at IIM Rohtak Frequently Asked Questions
IIM admisison to the MBA course is based on a valid CAT score, followed by Written Ability Test (WAT) and Group Discussion & Personal Interview (GD &PI). CAT 2023 cut offs for IIM admission are estimated to be in the range of 95-100 percentile for General candidates. For top IIMs such as IIM Ahmedabad, IIM Bangalore and IIM Calcutta, among others, the minimum CAT cut off is 90 percentile and the maximum can go upto 100. IIM Rohtak estimated CAT cutoff 2023 (percentile) will range between 92 and 94 for the General category students.
So, considering the previous year trends and estimated CAT percentile for IIM Rohtak, students with 70 percentile cutoff will not be able to get into IIM Rohtak. Candidates can get admission to other B-Schools like XIME, Bangalore and LIBA, Chennai with 70 percentile CAT cutoff.
To get admission to EGPDSM course at IIM Rohtak, the minimum eligibility is to get a UG degree with minimum 50% aggregate in the last qualfiying exam of the undergraduate course. Further, applicants with some work experience in a relevant field will have an added advantage. IIM Rohtak shortlists students by conducting an online Sports Aptitude Assessment Test. The final selection is done based on the performance of candidates in PI round.
As per the eligibility criteria for IIM Rohtak Certificate courses, candidates must pass graduation or any equivalent degree in the relevant stream from a recognised university. This course is designed for working professionals. The applicants must have an experience of two year at the time of applying for the course.
IIM Rohtak accepts CAT scores for admission to the MBA/ PGDM courses. IIMs, however, do not release CAT cutoffs in the public domain and are exclusively accessible only via account login to candidates who have appeared for the exam. IIM Rohtak has released the aggregate percentile scores in the CAT 2023 for admission. As per the data available on the official website, the minimum CAT percentile required to be eligible for a PI round is tabulated below:
| Category | Total Overal All |
|---|---|
| General | 96 |
| EWS | 92 |
| NC-OBC | 82 |
| SC | 60 |
| ST | 50 |
| DAP-General | 86 |
| DAP-EWS | 82 |
| DAP-NC-OBC | 72 |
| DAP-SC | 50 |
| DAP-ST | 40 |
IIM Rohtak will conduct the IPM AT 2024 counselling for admission to the five-year integrated course. Talking about IPMAT cutoff 2023 for the General category student, the cutoff score stood at 409. Considering this, candidates belonging to the General category students can not get into IIM Rohtak with a score of 240.
The last year IPM AT cutoff for ST and SC ctaegories student stooad at 201 and 274, respectively. So, if a candidates belongs to these two categories can get admission at IIM Rohtak.
Meanwhile, IPM Aptitude Test 2024 exam will be conducted on May 18, 2024.
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Product and Brand Management at IIM Rohtak Contact Information
Management City, NH-10, Southern Bypass, Sunaria
Rohtak ( Haryana)
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