Product and Brand Management
offered by IIM Rohtak

Public/Government Institute
Estd. 2010

Product and Brand Management
at
IIM Rohtak
Overview

The course would enable participants to evolve an understanding of the emerging technologies, methodologies in Product and Brand Management

Duration	5 months
Total fee	₹60,000
Mode of learning	Online
Credential	Certificate

Product and Brand Management

Table of content

Overview
Highlights
Course Details
Curriculum
Faculty

Product and Brand Management
at
IIM Rohtak
Highlights

Earn a certificate from IIM Rohtak
Focus case based pedagogy
Interface with industry experts
Learn from faculty with rich academic and industry experience

Product and Brand Management
at
IIM Rohtak
Course details

Skills you will learn

Business Strategy Category management R Software Testing Marketing Competitor analysis C Brand management Environmental Analysis

Who should do this course?

For aspirants seeking to have fastest career growth into Product Management, Brand Management & Luxury Brand Management Roles

What are the course deliverables?

TAM, SAM Market Analysis
AARRR & HEART Framework & Cohort Analysis
MVP & its Importance
Learn Product Conceptual Design Process
Applied Product Mix Strategies
Acquire Abilities to design Brand Management Strategies
Learn Product Differentiation Strategies

More about this course

Product and brand management is no more just about making and selling products, there has been a digital revolution in this field too
This also demands a proper strategy for building and launching a product or brand in the market so that the brand and product stands out of the crowd and be remembered by the consumers
Product and Brand Management plays a vital role in business strategy
By completing this course, students will become expertise in making critical decisions about brand repositioning and extension
They will get the opportunity to learn important facets of analyzing, understanding and managing your product and brand for generating long-term value as well as highest success
After taking up this course, students will be able to manage both products and brands to engage more audience.

Product and Brand Management
at
IIM Rohtak
Curriculum

Overview

Product marketing concept and Category Management

MVP and its Importance

User Research Methods

Customer Need Gathering process

User Journey Mapping

Conceptual Design

Wireframe

Applied Analytics in Product and Brand Management

Environmental Analysis

Competitor Analysis

Market Sizing

TAM, SAM, Target Market

R&D, Interviews, Surveys

Managing ProductLifecycle

During crisis, Product Portfolio

Product Mix Strategy.

Segmentation & Product differentiation Strategies.

Pricing Model Strategies

Go to market strategy

MIX Marketing

Acquisition, Activation, Retention, Engagement, Referral Strategies

Product Classification

Building B2B Product

Building B2C

B2C & B2B Scenario

New Product Development Strategy

Competition, Uncovering Needs, Buyer Behavior Analysis.

Qualitative & Quantitative Research Methods.

Product Testing & New Product Pricing

Disruption and Innovation, (including service innovations in e-commerce)

Managing Product and Brand in the Digital Era

Product and Brand Management
at
IIM Rohtak
Faculty details

Dr. Archit V. Tapar

Archit is a faculty in the Marketing Management Area at IIM Rohtak. A marketing fellow from IIM Indore with masters in management from Mumbai University, Archit has also been a faculty for Marketing at PICT-STM, Pune and Marketing Manager for a chemical firm at Mumbai.