Advanced Social Advertising Certification Course
- Offered byHootsuite Academy
Advanced Social Advertising Certification Course at Hootsuite Academy Overview
Duration | 20 hours |
Total fee | ₹86,179 |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Credential | Certificate |
Future job roles | Social Media Marketing Manager , Brand Manager |
- Overview
- Highlights
- Course Details
- Curriculum
Advanced Social Advertising Certification Course at Hootsuite Academy Highlights
- Earn a certificate of the completion
Advanced Social Advertising Certification Course at Hootsuite Academy Course details
This course is designed for leaders, and aspiring leaders, who want to more strategically reap the benefits social media marketing has to offer.
The Advanced Social Media Strategy course (ASMS) is for managers, strategists, and leaders who want to gain a comprehensive understanding of how to build and scale social media in complex organizations
You’ll earn an academically recognized certification taught by industry experts and designed to advance your career
Advanced Social Advertising Certification Course at Hootsuite Academy Curriculum
Chapter 1: Research
Articulate how social media can be used strategically
Identify essential research components to diagnose the proper strategy needed to execute a social media plan
Chapter 2: Plan
Articulate the difference between objectives, strategies, and tactics.
Understand how to develop sound strategies that support campaign objectives.
Connect objectives and strategies to the best-fit tactics.
Chapter 3: The POEM Model and Converged Media
Apply the POEM Model to social media planning, execution, and evaluation.
Differentiate between paid media, earned media, and owned media.
Apply converged media to social media planning.
Chapter 4: Content Creation
Lead informed, strategic decision-making by integrating key AI insights into your social media planning.
Explain in detail the importance of content marketing for social media.
Use content clustering learn how to utilize AI to enhance search function and brand strategy
Develop a content creation strategy based on the importance of internet search, content marketing, and digital marketing.
Motivate employees, customers, and users to help tell your brand’s story on social media
Chapter 5: Influencers and Advocates
Categorize the different types of influencers in social media.
Articulate and apply influencer guidelines from the FTC.
Formulate a strategy to develop your own influencer guidelines
Chapter 6: Social Media Management
Articulate the benefits of social media listening and monitoring, and what these practices look like for a large-scale enterprise organization.
Formulate a scalable social media management strategy using social listening platforms.
Explain the main components of social media measurement and learn to develop your own evaluation program, using social management platforms and software
Chapter 7: Social Media Governance
Identify concepts that are important to a social media crisis.
Use industry best practices to prevent a cyberattack.
Understand how analytics and modeling are used to anticipate and predict future customer behavior.
Become familiar with various social media management tools available to practitioners
Chapter 8: Implementation and Measurement
Budget for social media campaign execution.
Measure the success of a social media campaign.
Understand the components of social media measurement devised by AMEC.
See how B2B and B2C organizations map social media KPIs to marketing and business goals
Other courses offered by Hootsuite Academy
Student Forum
Anything you would want to ask experts?