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Basics of Search Engine Optimization 

Star Icon4.5 /5
  • Offered byupGrad
  • Private Institute
  • Estd. 2015

Basics of Search Engine Optimization
 at 
upGrad 
Overview

Enroll now for a free marketing course at upGrad that will help you become a marketing guru

Duration

6 hours

Total fee

Free

Mode of learning

Online

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Basics of Search Engine Optimization
Table of contents
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Basics of Search Engine Optimization
 at 
upGrad 
Highlights

  • Earn a certificate of completion from Upgrad
  • Access to insights from Industry leader
  • Gain expertise on skills like Link building, Technical skills, Keyword optimisation, SEO Auditing, Decision Making,
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Basics of Search Engine Optimization
 at 
upGrad 
Course details

More about this course
  • This course walks you through the basics of SEO, conducting an SEO audit and SEO operations

Basics of Search Engine Optimization
 at 
upGrad 
Curriculum

Introduction to Search Engine Optimization

The importance of SEO

Components of SEO

Overview of SERP

Crawling and Indexing

Ranking

Introduction to Search Queries and Keywords

Optimization Techniques for Keywords

Introduction to SEO Audit

Conducting SEO audit

Types of SEO Reports

On-Page SEO

Off-Page SEO

Measurement Metrics

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Basics of Search Engine Optimization
 at 
upGrad 
Faculty details

Sonesh Prakash
Marketing expert with 14+ years of overall experience in sales and marketing with companies like Sage Software, Adecco, Bennett Coleman and Co. Ltd. (Times Group) and ICICI Bank

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Basics of Search Engine Optimization
 at 
upGrad 
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Basics of Search Engine Optimization
 at 
upGrad 

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