University of Virginia - Marketing Analytics

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Offered byFutureLearn

Marketing Analytics
at
FutureLearn
Overview

Learn the basics of marketing analytics and to ensure your marketing is effective

Duration	5 weeks
Total fee	Free
Mode of learning	Online
Difficulty level	Intermediate
Official Website	Explore Free Course
Credential	Certificate
Future job roles	Sales Manager , Digital Marketing Strategist , Campaign Manager

Marketing Analytics

Table of contents

Overview
Highlights
Course Details
Curriculum
Faculty
+ 1 more item

Marketing Analytics
at
FutureLearn
Highlights

Get this course for free from Future Learn
Earn a paid certificate after successful completion of the program
Learn through a mix of bite sized videos, long- and short-form articles, audio and practical activities
Access to this course for 4 weeks

Marketing Analytics
at
FutureLearn
Course details

Skills you will learn

Data mining Marketing Sales Wealth Management

Who should do this course?

For practicing and aspiring marketing professionals who want to develop their career portfolio and improve the effectiveness of their marketing campaigns

What are the course deliverables?

Explain types of analytics and how data-driven decision making impacts marketing
Define and evaluate a brand and brand architecture
Calculate customer lifetime value and its components
Design and conduct experiments to test hypotheses about marketing and sales
Interpret regression outputs and their impact on marketing

More about this course

Companies large and small are inundated with data about consumer choices but that wealth of information does not always translate into better decisions
Knowing how to interpret data is the challenge and marketers in particular are increasingly expected to use analytics to inform and justify their decisions
In this course you will get the tools to measure the effectiveness of brand and customer assets
Interpret regression analysis, calculate customer lifetime value and design experiments as a way to evaluate and optimize marketing campaigns

Marketing Analytics
at
FutureLearn
Curriculum

The marketing process

Metrics for measuring brand assets

Customer lifetime value

Marketing experiments

Regression basics

Marketing Analytics
at
FutureLearn
Faculty details

Rajkumar Venkatesan

Venkatesan has written about and taught quantitative marketing to MBA and executive education students worldwide. At Darden he has taught a course on marketing analytics for more than ten years, and a course on marketing technology products for five years.